Next gen in-store links digital signage to cellphones
Artisan Live and MyThum Interactive are creating campaigns with the push of digital signage, the pull of mobile technology and pinpoint measurability for marketers.
Discovery’s Star Racer attracts Mazda, Castrol and Edge Active Care
Brand integration is shifting into high gear for the Discovery Channel’s Star Racer as a major marketing campaign kicks off this week to promote the highly-sponsored series premiere on Oct. 24 (10 p.m. ET/PT).
BBM TV Top 30 for October 2-8, 2006
It was a clean sweep for C.S.I., which took all three top spots, with E.R. and Survivor: Cook Island close behind.
Globe to reach Holmes on Homes fans through online streaming
It’s been a tough sell, but the 8-10 second streaming spot is coming…
New Toronto video board offers 323,000-person weekly reach
OBN launches a crown at the Canadian Tire and Ryerson School of Business.
Wonder brand goes back to schools for fitness positioning
Weston Bakeries hopes to get 700,000 kids running, jumping and dancing for the chance to appear on a loaf.
VisionTV launches interactive ‘Everwood Live Experience’
Viral emails and other features aim to spread the word among teen girls.
Recapturing the incredible disappearing woman
When complicated digital photography drove half its customers away, Black’s figured out how to win ’em back, and now they’re about ready to publicize the results.
Nielsen Media Research Spend Trend: Thanksgiving
Let’s raise a glass and give thanks. For most people, Thanksgiving conjures up visions of turkey, the splendor of colourful fall leaves, fall fairs, and the harvest but if the ad spend is any indicator, giving thanks for the fall bounty and life in Canada requires a toast with fine wines.
Media Monitors Spot 10 – Oct. 2-8, 2006
CBC takes top spot, while LCBO drops off the list. Check out others topping the radio charts by category and brand in the Toronto market for the week of Oct. 2-8, 2006.
L’Oréal Paris intros a novel twist for this year’s Toronto Fashion Week
The beauty conglomerate’s integrated leveraging of its sponsorship is a thing of beauty.
Matchmaking for brands?
Meet and mingle event for marketers may just be an idea whose time has come.
XM Canada’s got Oprah & Friends, but Canadian advertisers must deal with US
Landing the big O for Canadian airwaves may have been a coup, but Canadian advertisers aren’t exactly being courted.
BBM Analytics Commercial Tracking Service
Top Categories – Sept. 2006 – Adults 25-54
Clarification:
If yesterday’s story on the upcoming International Bowl piqued your interest in ad/brand opps, here’s how to follow up.
