Ground-floor sponsorship opps on offer for football game that’s ‘more exciting than the Super Bowl’
Local promoter says Canada will likely go football-mad during International Bowl Week in Toronto come January, when NCAA college football busts through the border.
Programming Profile: TLN Telelatino
As new competitors enter the Spanish-language TV market in Canada, Telelatino repositions to address broader Latino aud – and targets English daytime share.
Eloda Ad Analysis – Sept. 29-Oct. 5, 2006
While P&G and GM continued to own the two top spots, there was quite a bit of movement lower down on the top 15 list. L’Oreal and Kraft climbed while Sobeys, Labatt, West Jet and Bayer appeared after absences.
Outdoor ads go virtual with Mini Canada campaign
Mini Canada enters gamers’ realm of ‘virtual outdoor’ ads.
Angus Reid Strategies appoints Ferneyhough VP
Vancouver-based market research consultancy Angus Reid Strategies, which has a special emphasis on Internet-based solutions, has appointed Chris Ferneyhough as VP. He will be based in Calgary. Previously, he spent ten years with Ipsos, where he was VP for about five years specializing in technology research. Ferneyhough was also project director for the Inter@ctive Reid Report, a comprehensive analysis of Canadians and the Internet.
SRG: The future of TV is on-demand; the question is how…
DVRs, Cablecos, Interweb vie for top spot as TV interface model of the future.
BBM TV Top 30 for Sept. 25-Oct. 1,
C.S.I. stayed at number one while Desperate Housewives plunged from third spot to seventh and House zoomed back up again.
CanWest MediaWorks to sell radio stations to Corus
15 million deal is aimed at gaining sufficient presence in the Canadian radio market to achieve competitive economies of scale.
CBC delivers on 24-hour promise and ups the integration opps
Pubcaster to take viewers to Tim Hortons and beyond.
TSN’s most successful contest gets more marketers in the game this year
Wendy’s Kick for a Million increases its score on engagement front sevenfold.
Events
NABS West will host a benefit showing of the world’s best television ads in Richmond, B.C.
Poignant United Way campaign takes best of show at Extras
The Canadian Newspaper Association’s top honour went to a campaign that did something radical for the news environment – it used no words, and told a story using only compelling B&W images and a clever use of the charity’s logo.
Ad-rich TV programming from Global being tested on GO trains
If the results are positive, all of GO Transit’s 150,000 daily commuters will soon be able to watch programming and ads on OTTV (On-Train TV).
Corner Gas flips its slot and pumps up fan interaction online
Canada’s favorite sitcom is dabbling in e-postcards and online auctions to deepen the engagement factor.
Bell Canada-Sympatico staffs up
Toronto and Montreal teams shake things up
