MTV launches global auction to fight HIV/AIDS
MTV in Canada has launched an online auction in support of MTV’s Staying Alive Foundation, which is dedicated to HIV/AIDS awareness. Auction items are being donated by a raft of sponsors including the CFL, Contiki Holidays, Converse, CTV, EMI, Gibson, Hilton Whistler, HMV, Sony Playstation, SonyBMG, Universal Music Group and Whistler Blackcomb.
Bidders who log onto www.mtvauctions.ca before Oct. 26 will have shots at such items as a pair of Vespas autographed by celebrities at TIFF and MTV LIVE, and trips around the world to destinations including MTV’s Europe Music Awards in Copenhagen and Comedy Central’s Daily Show with Jon Stewart in New York. Also on offer are autographed items such as Mariah Carey’s denim jacket and Andrea Bocelli’s Braille lyrics, plus opportunities to co-host MTV’s flagship interactive talk show, MTV Live, or to have a bidder’s band appear on the shoe, dates with the hosts, professional styling from MTV’s stylist, and a guest spot on the Laguna Beach After Show.
Nielsen Media Research Spend Trend: Photography
Flash, bang. What a picture! Marketers in this category spread their dollars across TV, magazines, and newspapers primarily, leaving steady supporting roles for OOH and radio. It’s been a photo-finish race between TV and magazines the past four years with magazines coming out on top in 2004 and TV regaining the lead last year.
Media Monitors Spot 10 – Sept. 18-24, 2006
Canadian Tire, CH-TV, HP and Best Buy disappear from the top 10, and LCBO soars to #1. Check out others topping the radio charts by category and brand in the Toronto market for the week of Sept. 18-24, 2006.
ELODA ad analysis – Sept. 15-21, 2006
Pfizer tumbled to 14th spot this week from third place, while P&G and GM kept their top spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Canoe hires GM for Autonet.ca team
Kevin Pepper has been appointed general manager of Canoe Network’s automotive portal Autonet.ca (www.autonet.ca). He was previously Trader Classified Media’s GM for the Ontario region, and director of business development at Vehicle Vertical – and known for developing PowerPage Gold, a leading Canadian automotive website publishing tool.
New appointments at CHUM Radio
Kerry French has been appointed to the new position of VP, business analysis, and Rob Farina to the new position of VP, program development, both at CHUM Radio. Formerly director of CHUM Radio Research, French will continue to oversee research and marketing analysis for CHUM’s 33 radio stations, in addition to being involved in strategy development for CHUM Radio. Farina, who will continue in his current role as program director of CHUM FM, will also work with stations across the country to enhance programming strategies, and on the division’s creation of innovative new content and format platforms.
Events
Oct. 09-13
MIPCOM
Cannes
‘Advertisers and Content’ will be one of the topics addressed at MIPCOM as brands, agencies, TV broadcasters and producers discuss new revenue opportunities inherent in on-demand, mobile and Internet. Companies in attendance will include Disney and Fisher-Price.
www.mipcom.com
Nov. 16
CASSIES Celebration
Toronto & Montreal
A record 39 CASSIE Award winners will be celebrated at luncheons in both Montreal and Toronto. All of the award-winning case studies proving advertising’s business effectiveness can be viewed in the Case Library section of the CASSIES web site at www.cassies.ca.
Nov. 14
Word Up!
Toronto
Presenting companies at Canada’s Word of Mouth Marketing Conference will include Yahoo! Canada, Edelman, Matchstick and W.O.M.M.A.
PMB Factoid
Watch Major Tennis Event: Indexed by Ethnicity
Storefront windows can now morph into ad screens
Thanks to cutting-edge ‘Window F/X’ technology imported from Europe, Boombox Marketing’s Optiadmedia division has begun transforming storefront windows in downtown Toronto into screen ads for whatever is being sold. Almost like holograms or floating screens, the ads are invisible from inside, but attention grabbers for passersby 24/7, even in bright sunlight.
‘Home builders, for instance, can run virtual tours of the residences they’re selling on the windows of their sales centres even when they’re closed,’ explains Optiadmedia’s Michael Dellios – who adds that touchscreen capabilities allow potential customers to literally window shop whether a store is open or is closed.
CAB president pushes policy-makers to ponder ‘Me Media’
Take a look at Pandora.com, where users can find their own ‘personal DJ.’ Type in a song or an artist and the website designs a radio station based on that initial hint of taste. ‘And after you do that, ask yourself if it makes any sense for the CRTC to continue to regulate commercial radio…’
That’s one of the big questions Canadian Association of Broadcasters president Glenn O’Farrell posed last week to the Broadcast Executives Society. Urging those attending to consider this and other stats and anecdotes, he painted a picture of what a regulated industry is up against in an increasingly unregulated world of fragmented content distribution. O’Farrell welcomed a government review of the television landscape, but served up cautionary warnings that, in order for Canadian content to thrive, policy-makers need to think long and hard about the ‘unprecedented challenges to the old order.’ In pursuit of today’s ‘audience of one,’ he said, broadcasters are forced to compete with one hand tied behind their backs.
IAB: Internet ad spending continues to climb
Internet ad revenue in the US for the first six months of this year skyrocketed to $7.9 billion US, a record 37% increase over the same period last year. More than half of the spending – $4.1 billion US – was attributed to Q2 alone. The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the report yesterday as part of the MIXX Conference and Expo in New York, which is the official interactive event of Advertising Week 2006.
The report shows that choice of ad formats hasn’t changed much over the past year in the US. Search continues to get the bulk of the dollars (40%), with classifieds and referrals/lead generation each showing slight 2% increases. Display-related advertising garnered 31% of the spending, down by 3% from the previous year.
The picture is slightly different than the latest IAB Canada findings (2005) that show spending on display-related ads to be 41% and search advertising at 35% – although the Canadian market seems to be moving in the same direction as the US, since in 2004 display grabbed 45% of total revenues and search just 30%.
These numbers were released in July when IAB Canada announced that final ad revenue for 2005 reached $562 million – a 54% increase over the previous year – with 22% of the total spend targeted to the French Canadian market. At the same time, IAB projected that Internet ad revenue in this country would climb to more than $801 million this year. In the US, CPM pricing continues to be the predominant choice for buyers and sellers, although results-based deals gained 7% over the same period a year ago.
Some highlights from the US Advertising Revenue Report include:
Who is where?
Talk about an ideal fit. To help excite a youthful target group for the new season of Doctor Who (premiering October 9 at 9 p.m. EST), CBC has partnered with THE MAGAZINE – Canada’s only monthly, retail youth magazine – to provide a primer on the world’s longest running sci-fi series. With the latest version of the Time Lord on its cover, the monthly will hit check-out counters in over 15,000 retail locations nationally, and be mailed to a paid subscription base of 19,000, on October 1.
Along with manga, contests, interviews, dvds, tv, video games, books, music and even pix of readers’ pets, the Toronto-based magazine, which is published by Community Programs Group, a division of Markplan, carries advertising for a broad variety of products and services with kid appeal.
BBM Media Snapshot: Who wagers money on horse racing?
* 1.2 million Canadians (4%) wagered money on horse races at least once during the past 12 months.
* Ontarians are more likely to wager on horse racing (1.6 times the national average).
* People who regularly wager on horse racing are more likely to be male (59%).
* 17% have a personal yearly income of $80,000 or more, twice the national average.
* 10% live in condominiums (1.6 times the national average).
* People who wager on horse races are almost twice as likely to drink 10 or more bottles/glasses of beer during the past 7 days.
* The top three media for people who wager on horse races are: TV (89%), radio (86%) and Internet (64%).
* People who wager on horse races are twice as likely, when compared to the Canadian average, to select golf as one of their top TV program types watched during an average week.
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Craig Dorning of BBM Analytics: cdorning@bbmanalytics.ca.
Unilever pushes Lipton Sidekicks through Corus TV contest
Unilever’s Lipton Sidekicks is reaching out to moms and kids as co-sponsor of a Corus Television contest campaign set to coincide with a new season of the popular Treehouse series This is Daniel Cook and the premiere launch of This is Emily Yeung.
The contest partnership, brokered by PHD Canada, offers two grand prize winners the chance to star in their own mini-episodes of the This is series, the choice of a helicopter ride, a behind-the-scenes trip to the zoo, or building a robot, plus $5,000 spending money when their families arrive in Toronto. In addition, 50 secondary prize packs include tools for kids to create their own adventures at home, along with This is Daniel Cook DVDs, soft-cover books, special inspirational messages from Daniel Cook and Emily Yeung, and T-shirts.
