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CHUM’s Citynews.ca offers broadband, newsfeeds, blogs and user-generated feature

CHUM TV’s Pulse24.com has been rebranded as Citynews.ca and now boasts broadband video delivery, user-generated content features, real-time feeds and blogs. The site will use video ads (a campaign for Fallsview Casino launched yesterday), in addition to banners and skyscrapers. Stephen Hurlbut, VP of news programming, City TV and VP/GM of CP24 says ‘the objective for the new site is to create a stronger, more robust experience [for the user]. We want to keep the user engaged, and give them the ability to dig deeper.’

As such, the site’s new broadband-enabled News Director feature allows visitors to program their own newscast by creating playlists based on individual interests. It’s Your Story, an interface for wannabe citizen journalists, allows folks to upload stories and photos to the site, contributing to the content. Citynews.ca also boasts real-time newsfeeds and blogs. Hurlbut adds that the strategy behind the name change is to expand the City News brand beyond TV. The same strategy is being applied in the Winnipeg, Edmonton, Calgary and Vancouver markets as well. Pulse24.com was CHUM’s number two site after MuchMusic.com. According to Comscore MediaMetrix, the site receives approximately 500,000 unique monthly visitors, with 14 million page views per month.

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Torstar’s Weekly Scoop ceases production

Torstar has pulled the plug on Weekly Scoop. The Canadian celebrity rag distributed its last issue on Friday, June 9. In a statement, Greg Loewen, VP, marketing and new ventures, says the difficult decision was made because ‘the ramp up in newsstand sales has been slower than projected.’

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Hockey trumps the Idols: BBM TV Top 30 for June 5-11, 2006

For a list of the top 30 TV shows for the week of June 5-11, 2006, according to BBM, please click the links below:

National
Ontario
Quebec
Toronto
Vancouver

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Let the good times roll in English and French Canada – Eloda ad analysis for June 2-8, 2006

The entertainment category trumped all others in both French and English markets (both at 44% apiece) for the week of June 2-8, 2006. The category left all others in the dust, with tied-for-second place food and sporting goods/recreational products scoring a measly 13% each in English Canada; and drug products and apparel nabbing 11% in French Canada. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

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Two Rogers brands break into the top five – Top radio ads: Media Monitors for June 5-11, 2006

Two Rogers brands have hit the top five last week. Rogers Video has moved up from 279 all the way to the silver spot last week in the race for brands with the most ads on rotation in Toronto. Meanwhile, the Rogers Wireless bundle hangs on to number five, with Sears Canada sitting pretty at first place. Check out others topping the radio charts by category and brand in the Toronto market for the week of June 5-11, 2006.
http://www.mediamonitors.com

Rank by brand
Rank by category

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Corus’ Emily Yeung series goes mobile, broadband and VOD

Corus is raising a new generation of media-savvy kids with the multi-platform offering of live-action pre-school series This is Emily Yeung. The six-minute, 65-ep series will be available on mobile, online and via VOD beginning Monday, August 14, in anticipation of its broadcast premiere on Monday, September 4 at 7:25 p.m. When asked about advertising opportunities across each platform, Frank Duyvelshoff, director of business development at Corus Entertainment says the net is currently exploring opportunities, though nothing is confirmed yet.

Meanwhile, YTV and Studio B have struck a deal for Being Ian, another series aimed at the 9-12 set. The deal gives Corus rights to the brand’s online assets, including BeingIan.com. The net will also create interactive web-based games and activities, as well as stream clips and episodes. Corus’ multiplatform plans for Being Ian will include content on mobile television and VOD beginning this fall.

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Notes from the media landscape: Felines are the stars in Meow Mix reality show

We know reality TV contestants can be catty, but this is taking it to a whole new level. Meow Mix cat food is unveiling three-minute segments beginning June 16 showing cats from various shelters living in the Madison Ave. Meow Mix house as they vie for a job as feline VP of research and development at the company. The segments will unfold over a 10-week stretch and will air during the Friday 9 p.m. slot on Animal Planet. The savvy marketing move is meant to raise awareness for the brand, while touting the need for pet adoptions. A panel of judges will rate the felines for ‘best purr’ and ‘top post-climber,’ and like many reality shows before it, one contestant will be voted off each week. The cat cast-offs will be moved to a permanent home – a year’s worth of Meow Mix booty in tow.

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Star! unveils newbies for 2006/2007

Star! will be entertaining its audience with a mixture of original productions and acquired programming. An original production, Awesome 80s, is a look at the over-the-top decade through the eyes of icons of the era and industry experts. Under acquired programming, there’s Girls Next Door, which follows Hugh Hefner’s three girlfriends through their days at the Playboy Mansion. Next up is Child Star Confidential, where viewers get the chance to catch up with some old friends. Sexiest counts down the hottest celebs in various categories, from rock stars to action heroes while I Pity The Fool has Mr. T traveling cross-country handing out his home-grown wisdom. And if Mr. T isn’t star enough for you, there’s Star Culture which delves inside the inimitable universe of celebrity, the culture that surrounds the A-listers. All shows debut this September or October.

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A-Channel announces new shows on fall grid

A-Channel has named its properties for fall. Hour-long drama, Jericho is on offer beginning in September. The series, about a town’s chaos after witnessing a nuclear mushroom cloud, will air weekly on Wednesdays at 8 p.m. The drama stars Skeet Ulrich of Scream fame. The two-hour Professional Poker Tour is slated to air Saturdays at 9 p.m. in September. The series looks over the shoulders of poker’s brightest stars. November 2006 sees the premiere of Ice Planet, an hour-long series that follows Commander Jonas Trager and crew on their adventures after crashing on a planet of ice. Michael Ironside stars.

Returning shows for A-Channel include: Star! Daily, Ellen, 7th Heaven, American’s Next Top Model, Supernanny, Tonight Show with Jay Leno, Late Night with Conan O’Brien and Jimmy Kimmel Live.

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Zoom Media names new VP, sales and marketing

Andy Querin has been named VP, sales and marketing at Zoom Media. A four-year veteran, Querin previously held the role of managing director of English Canada at Zoom. He will retain this role while taking on new, national responsibilities. Querin was previously at CBC as national marketing manager.

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Corus Quebec adds Cecchini and Papin as VPs

Corus Quebec has named Mario Cecchini as VP, Montreal region and Jacques Papin as VP, network, effective July 31. Cecchini was previously president of Zoom Media and brings eighteen years’ experience in radio broadcasting to his new role. As VP, Montreal region, Cecchini will oversee Montreal-based stations 98.5 FM, Q92 FM, CKOI, CKAC, Info 690 and 940 Montreal.

Jacques Papin was previously director general of CKAC and later, director general of Info 690 and 940 News. In his new role, Papin will oversee CIME Saint-Jérôme, CFEL Montmagny, CHLN Trois-Rivières, CHLT Sherbrooke, CJRC Gatineau, CKRS Saguenay, CKTS Sherbrooke, CFOM Lévis and CHRC Quebec City.

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Radio execs tout the medium’s potential for engagement and digital deployment opps

The president of Canadian Broadcast Sales (CBS) predicts that, because of its nimbleness, radio is the traditional medium that will derive the most benefit from emerging technologies. Patrick Grierson says trends indicate that radio stations have already successfully embraced the Internet as a way to not only extend their interaction with audiences but also with advertisers.

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The Score gets a revamped ticker

The Score has retooled its ticker to appeal to its hardcore sports fan demo – and brands are invited to get in the game. The always-on (even during ads) ticker has new features geared toward the sport playing onscreen such as a flag indicator for racing, a breaking news section and a power play indicator for hockey. Craig Malanka, director of marketing for The Score, says ad opportunities on the ticker are available. ‘[With the new features,] brands can also add animation,’ he says. ‘Many of our advertisers get exposure on our ticker as part of a multimedia package which includes TV spots, online and now mobile. Exposure on the ticker is never sold on its own.’ Malanka says brands including Molson Canadian and Coors Light have bought a package like this. Other past ticker advertisers include Expedia, Burger King and McDonald’s.

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Grand EFFIE goes to O & M Chicago for Dove campaign

Ogilvy & Mather Chicago walked away with the Grand EFFIE last night at the 38th Annual EFFIE Awards ceremony in New York. The ad shop was lauded for its work on Unilever’s ‘Campaign for Real Beauty’ for Dove. The sole Canuck win – a bronze in Household Supplies/Services – went to Leo Burnett Canada and Arc Worldwide for P & G’s Gain brand (‘Strange but True’ effort). The EFFIES recognize achievement in marketing communications by way of effectiveness.

Meanwhile, media strategy category winners include: Leo Burnett Detroit, GM Planworks and Vigilante for Pontiac GMC’s G6 Launch campaign (gold); McKinney for Audi’s ‘The Art of the Heist’ campaign (silver); Leo Burnett Detroit, GM Planworks and Arc Worldwide Chicago for their Cadillac (GM) ‘Under Five’ campaign (bronze).

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Brain-building Nintendo game hits Habbos

Nintendo has again worked with Starcom Worldwide on an online promo on Habbo Hotel in a bid to pump a new game entitled Big Brain Academy, the latest in a series of brain games targeting tweens. Online starting today, Habbos will be treated to a month’s worth of brain-building activities such as trivia challenges and the like. An online-only contest will be held where virtual tweens will be challenged to create Habbo rooms with the ‘big brain’ theme while getting their avatar pals to vote for their room creations. The top five will compete in an online-only Big Brain Academy Final Exam staged on Habbo as a live game show. Cerebral celebration indeed.