Space to preem Stargate spinoff
The successful Stargate SG-1 series is spinning off Stargate Atlantis. The new show follows a multinational scientific and military group as they go on a mission to investigate Atlantis, a city built by ancient powerful beings. Stargate Atlantis will air Sundays at 8 p.m., beginning Jan. 22.
Space will also be unspooling the Canadian television premiere of the weekly doc series Unexplained Canada beginning Wednesday, Jan. 4 at 10:30 p.m. The six half hours will explore the paranormal. The target audience for these shows is males 18-49. Sponsorship and ad tie-in opportunities are still to be determined.
CTV Travel series shops the world
CTV Travel’s four-part show Let’s Shop goes around the world to find the best in shopping. Host Cheryll Gillespie will hit global shopping Meccas, including Japan and Turkey. The series will air weekly beginning Saturday, Jan. 14 at 9 P.M.
PMB Factoid
Chewy candy users; by age
BBM radio survey reveals who’s up and who’s down in ratings race
It may be cold outside but the race for radio ratings is as hot as ever according to the new BBM numbers released yesterday.
Toronto: Erin Davis is back and CHFI-FM jumped from 6.4% share to a 9.0% share of hours tuned for A12+, leaving them nipping at the heels of CHUM-FM (which delivered a 9.1% share up from 7.8%) for the number one position in the market. EZRock slipped back just a bit, posting a still substantial 7.9% share of A12+ and a 12.5% share for F25-54. CHUM-FM held onto the number one position for F25-54 with a 16.8% share (up from 15.9%). Q107 retained the #1 spot for males 25-54, posting a 13.5% share, up from a 10.8% share last time out. The Edge remained number one with M18-34, delivering a 14.9% share (up from 14.4%).
Yahoo! Canada builds FIFA soccer microsite, searches for brand sponsors
Yahoo! Canada has announced the launch of its Yahoo! Canada World Cup 2006 microsite as part of an ongoing partnership with FIFA World Cup — and ad/sponsorship opps abound, says Yahoo! Canada GM, Kerry Munro. The site, found at www.yahoo.ca/worldcup allows soccer-philes to access the latest tournament, team and player news and send blogs on tournament message boards. ‘Canadian soccer fans generated the fourth highest volume of traffic worldwide [on fifaworldcup.com in 2002]. This is greater than in France and Brazil, where they actually have teams playing. There are more people in Canada playing organized soccer than those playing hockey.’
According to Munro, opportunities exist for brands to sponsor contesting elements, player profile pages, polls, or message boards. Yahoo!’s internal stats boast two billion page views and 20 million uniques on the Yahoo-supported site fifaworldcup.com during the games in 2002.
Radio Marketing Bureau names new board
The Radio Marketing Bureau has announced its new board of directors. The executive committee consists of Patrick Grierson, Canadian Broadcast Sales, chair; Lesley Conway-Kelley, CHUM Radio Sales, vice chair; John Harding, president; Elmer Hildebrand, Golden West Broadcasting, treasurer and Victor Dann, Rogers Broadcasting, past chair.
Other members include:
Jim Blundell, CHUM Radio
Brad Boechler, Newcap Radio
Glenn Chalmers, Standard Radio
John Hayes, Corus Radio Group
Ron Hutchinson, imsradio
Mark Maheu, Newcap Broadcasting
Gary Miles, Rogers Broadcasting
Luc Sabbatini, Groupe Radio Astral
Gerry Siemens, Pattison Radio
Dick Sienko, Target Broadcast Sales
Chris Sisam, Corus Radio Group
Paul Ski, Standard Broadcasting
Gary Slaight, Standard Broadcasting
Ross Tirrell, Rawlco Radio.
Ex-officio include Jim MacLeod, BBM Bureau of Measurement and Pierre-Louis Smith, Canadian Association of Broadcasters. The Radio Marketing Bureau a major marketing and resource centre for radio advertising.
Top TV advertisers: Eloda ad analysis
In 2004, the big push was on for entertainment equipment (33%) and entertainment (22%), respectively, nabbing the top slots in the most TV ads by category race. This year, however, the travel and transportation category takes the gold with public service in second place. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com
Top radio advertisers: Media Monitors ad analysis
Last week saw huge leaps from brands Ikea Canada and Expedia.ca in the race for the highest number of radio spots on rotation in the Toronto market. Ikea leapt from number 124 last week to number two this week, while Expedia.ca went from number 196 all the way to number seven. Check out others topping the radio charts by category and brand in the Toronto market for the week of November 27-December 3.
http://www.mediamonitors.com
Pattison billboards glow with new electrically-charged paper
Pattison billboards are aglow for Rogers Wireless in an effort to promo the company’s I-Tunes enabled mobile offering. Specially-created electroluminescent posters use electrically-charged paper to illuminate different parts of the creative in a pre-established sequence. The technology, from Toronto-based Flashtech, creates the illusion of motion and provides a brightness comparable to a neon sign without the bulk. The billboards will appear in Toronto, Vancouver, Calgary, Edmonton and Ottawa. Publicis Canada did the creative and MBS did the media buy.
Limos under wraps
Mississauga, Ont.-based MangoMoose Media is offering companies a luxury ride with their latest advertising tool called LimoWraps. Canadian and American companies will be able to advertise by wrapping limos with their latest campaigns. The ‘rolling billboards” minimum run length is five days, and is on the road for eight hours a day based on an advertiser’s pre-determined route. Rates start at $5,900 and production costs are extra. Creative for Madonna’s latest CD Confessions on a Dance Floor (Warner Music) has covered Ford Excursion limos around Toronto in mid-November.
http://www.mangomoose.ca
NADbank: More Canucks reading their news online
According to numbers released by NADbank yesterday, more Canadians are reading their dailies online. Readership of Canadian dailies’ online editions grew by 12% last year, reaching 14% of adults 18+ in the top 18 markets each week. Big changes can also be seen in the number of adults reading only the printed version of their newspaper, slipping from 71% in 2002 to 66% in the 2004 study. The eyeballs are heading online with an increase in readership of daily newspapers on the Web growing from 11% to 14% over the past three years. Since 2001, readership of online editions has increased by nearly 60% for all adults; 50% for 18-24s and doubled for those 65+.
Virgin heats up the holidays with Global, Famous Players and Cineplex
Virgin Mobile wants to drive new Hot Box mobile activations – and they’re teaming with national brands to do it. Late last week, the mobile company got cozy with Global TV in a campaign to drive viewer numbers in the last episodes of Survivor: Guatemala. Folks are encouraged to watch the show, and then log in to globaltv.com to enter in a contest for a trip for two to Richard Branson’s private island. But Global isn’t Virgin’s only suitor. Famous Players and Cineplex Odeon theatres are getting in on it too. A national promo teams up the mobile carrier and the theatre chain to send yet another pair of folks to Necker Island. Campaign executions include in-theatre ads, print ads in Famous Magazine and online entries via famousplayers.com. Toronto-based Wills & Co. bought the media.
BBM Media Snapshot: 1.5 million Canadians flock to Disneyworld
* In the past three years, 1.5 million Canadians visited Disneyworld in Florida.
* The two largest age groups visiting Disneyworld are: teens (17%) and their parents 35 to 44 (23%).
* They have above average annual household income with almost half (46%) making $75,000 or more.
* They are more likely than average (1.3 times) to have children under 12 in the household but less likely to have children under 3.
* Over half of Canadian Disneyworld visitors (55%) are drawn from Ontario.
* They also enjoy visiting:
o zoos/aquariums/animal parks (38% visiting in past year).
o art galleys/museums/science centers (37% visiting in past year).
o video arcades/indoor amusement centers (24% visiting in past year).
* They are 2.4 times more likely than the average Canadian to have spent $4,000 or more on their last vacation.
* In terms of yesterday exposure their top media choices are: TV (88%), radio (88%), Internet (64%), and daily papers (51%).
* Their favourite radio formats by weekly reach are: adult contemporary (34%), news/talk (31%), hot adult contemporary (30%), and classic rock (28%).
* Favourite TV programs by weekly viewing are: movies (68%), news/current affairs (58%), hockey (in season) (43%), and reality shows (41%).
Source: BBM RTS Canada Fall ’04 / Spring ’04, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
Comedy net pokes fun at the holidays with Denis Leary special
Denis Leary will be starring in a Christmas special on the Comedy Network. Merry F#%$In’ Christmas takes a look at holiday-related stresses such as family fights. During the special, Canadian band The Barenaked Ladies will perform their rendition of ‘Jingle Bells.’ The special will air on Saturday, Dec. 17 at 10 p.m.
