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They put ads where? Brands appear on desktop photo loops
Brands such as Purina, HP and TBS have jumped on the photo sharing bandwagon with Palo Alto, CA-based company FilmLoop — a downloadable service allowing users to create a string of images that scroll across a computer desktop. The company offers advertisers photo ads that can appear between user-generated loops and beside photos as they are clicked. Users are able to subscribe to loops created by other photo-philes or even ones created by corporate sponsors via the FilmLoop network directory – something Purina, HP and TBS have done.
According to ClickZ.com, FilmLoop is able to provide its advertisers with data such as impressions, clickthroughs and viral spread. For brands looking to do targeted campaigns, ads can be targeted by age, gender and geographic area. The company has agreements with content providers such as AutoSpies.com, iStockphoto, Photobucket.com, Twentieth Century Fox, and the World Picture Network.
http://www.filmloop.com
BBM Media Snapshot: Canadians with full-time job and no RRSP
* 4.4 million Canadians (16%) have full-time jobs but no RRSP.
* 46% of the full-time employees with no RRSP are under the age of 34 (1.7 times more the national average); 23% are between the ages of 34 and 44.
* 60% of the full-time employees with no RRSP are males.
* The region with the highest incidence of Canadians with full-time jobs and no RRSP is Atlantic (1.4 times the national average).
* 87% of full-time employees with no RRSP, have a personal yearly income below $50,000.
* Canadians with full-time jobs and no RRSP are over represented in primary occupations (3.2 times) and in clerical occupations (2.3 times).
* 22% (1.8 times more than the national average) have no savings at all; 40% have less than $5,000 (1.6 times over the national average).
* 34% of the full-time employees with no RRSP rent their home (twice the national average).
* Their general use of financial services is under national averages except for personal loans (their incidence is 1.4 times more than the national average).
* Their top three media by yesterday exposure are: TV (86%), radio (83%) and Internet (54%).
* Their top three favourite radio formats by weekly reach are: 20% adult contemporary (1.8 times the national average), 14% classic/mainstream rock, and 13% news/talk.
* Movies (74%) followed by news/current affairs (56%), and hockey (43%) are their most popular television shows by weekly average viewing.
Source: BBM RTS Canada Fall ’04 / Spring ’04, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
Workopolis hits TV screens
Report on Business TV is helping job search website Workopolis make the leap from computer screen to TV screen. A half-hour series entitled Workopolis TV is slated to air on Mondays, Tuesdays and Wednesdays beginning Monday, Oct.31 at 6:30 and 8:30 p.m. The live show features segments such as @ Work, a behind-the-scenes look at various hiring companies and the corporate culture therein, and The Screening Room, highlighting open jobs. This segment invites viewers to call in and speak directly to corporate reps looking to hire. The new program will be supported via on-air cross-promos across various CTV channels, says Renee Dupuis, a spokesperson for the net.
Canadian Family adds two
The St. Joseph Media family is growing. The media company has named Carina D’Brass Cassidy as publisher and Lisa Murphy as editor-in-chief of its consumer pub, Canadian Family.
D’Brass Cassidy was most recently VP of sales and marketing at Avid Media, overseeing sales, sponsorship, and other brand extension projects for titles Canadian Home & Country, Canadian Gardening, Outdoor Canada and Canadian Home Workshop. Murphy comes from Chatelaine where she was special projects editor, as well as managing editor for Chatelaine.com.
Event
Nov. 6-8
The 2005 Canadian Association of Broadcasters Convention – The Future Summit
Winnipeg Convention Centre, Winnipeg
Kevin Desjardins, (613) 233-4035 ext. 331 or kdesjardins@cab-acr.ca
The two-day long event will cover new technologies and delivery platforms while examining the latest trends in advertising. Dr. Andrew Lippman, senior research scientist at MIT’s Media Lab, will deliver the opening keynote address on viral communications.
PMB Factoid
Bookstore loyalty rewards cards: by gender
Amnesty International goes mobile with Bell
A national mobile teaser promo is set to launch tomorrow and it involves rock band U2 and Amnesty International. The promo, a teaser for the global music project called Make Some Noise launching on December 10 (International Human Rights Day), invites mobile users to text in to win tickets to the November 25 U2 concert in Ottawa. Each text (which constitutes one ballot entry) costs $1 – of which 100% of proceeds go to Amnesty. Users can text in as many times as they wish.
The objective, according to Amnesty International Canada’s director of research development, Rhonda Douglas is buzz. As part of the promo push, Amnesty hopes to ‘collect user data for mobile numbers and emails. We want to push the project out to them. We’re trying to learn how OOH and online drive mobile cell usage. Charities haven’t used mobile donation much in Canada. We’re keen to have that learning.’
Canadian youth interacting with three screens
Mobile phones have become the third information and entertainment screen for Canadian youth along with the TV and PC. They are now spending about eight hours a day with these devices. A recent study conducted for Motorola Canada by Research Strategy Group, a Toronto-based marketing and opinion research company, found that those aged 15 to 34 are spending 23% of their time with their mobiles phones, 37% with television, and 40% with the home computer.
Mobile phone time is increasing among the younger age group, 15 to 20, who spend 39% of their time with TV and 13% with the mobile phone. The older segment, 30 to 34, spend 51% of their time with TV and 9% with the mobile phone.
The teens and young adults surveyed are primarily using their phones to make and receive calls (98%) and most are text messaging (61%). They are downloading ringtones (44%) and playing video games (32%).
More than one in four (28%) use their mobile phone as their main or only phone and four in five have their mobile with them (80%) or turned on all of the time (77%).
Other findings include:
* While 8% are currently downloading and listening to music on their mobile phones, more that half of those polled (55%) find this feature appealing;
* While 19% are sending and receiving email with their mobile, 67% are interested in doing so;
* Nearly one quarter (22%) are currently capturing, downloading and sharing photos on their mobile phone, but 68% say it’s an intriguing feature to have on a mobile device;
* 14% are accessing news, weather and sports information while more than half (56%) are interested in this function;
* 7% are recording and sharing video clips but almost half polled (44) find it appealing.
Research Strategy Group collected the data for the Third Screen study during 1001 online interviews conducted in June of this with 15- to 34- year-olds, each with access to a mobile phone for personal use.
AOL’s teen channel traffic spikes with Thermasilk’s hot guy
AOL Canada is enjoying its flirtation with Thermasilk’s ‘hit on my hot guy’ campaign, an online promo the hair care brand is doing with Habbo Hotel and MuchMusic wherein teen girls build their virtual dream date. The brand hook-up — AOL’s contribution being an online polling and voting site called the ‘hot guy face-off’ – is being used to leverage AOL Canada’s Teens content channel called ‘RED’.
Because of its involvement, the media company has seen a spike in traffic to RED. Becky Bolt, senior manager of corporate communications at AOL Canada says, ‘We are seeing a significant increase in the traffic on our RED channel (from both members and the AOL.ca portal channel) by 6,000 uniques since launching last week. The Thermasilk campaign components are integrated into news, side bar polls and the Hot Guy Face Off.’
See related story http://www.mediaincanada.com/articles/mic/20051013/habbo.html
Nielsen Media Research Spend Trend: Cold and Flu Season
Nielsen Media Research Spend Trend: Cold and Flu Season
TV is the aching, sneezing, snuffling, coughing medium
Marketers of cold and flu products overwhelmingly choose TV as the remedy for their advertising needs, spending as much as 93.1% of their budgets in 2003 and 89.1% on TV last year. If misery loves company, ailing consumers will gain some comfort from all the images of fellow cold and flu sufferers in this season’s barrage of TV commercials.
Global develops print and air deal for House & Home
Global is set to premiere half-hour design show House & Home with Lynda Reeves. The show will begin airing on Monday, Oct. 31 on Mondays and Fridays at 3 p.m. In a brand extension initiative, the deal involves a book publishing component via CanWest’s publishing division and a weekly column to be written by Reeves for the media company’s newspaper properties across Canada including The National Post. The weekly column appearing in the Home section of newspapers beginning the weekend of October 28 will highlight various home décor topics. According to Greg Treffry, VP of business development at CanWest, the print column will not be tied to the show.
‘This initially started as a broadcast license agreement but we saw it as more,’ explains Treffry, ‘We saw this as a great example for us to use all of our properties.’
He says this show has a completely different look and feel from other Lynda Reeves home design shows and that the net is exploring ‘other opportunities like this because it’s a good example of how to use all of our other platforms.’ The deal was done direct.
IFC to run 30 days
IFC will air Morgan Spurlock’s documentary series called 30 Days. The six-part one-hour unscripted series follows the filmmaker (of Super Size Me fame) as he chronicles people who are willingly taken out of their own environment to live in another person’s reality for 30 days. The series begins airing on Sunday, January 1 at 12 p.m.
Global names Shipton as VP, original programming
Christine Shipton has been named VP, original programming. In her new remit, Shipton will oversee all original fiction and non-fiction programming. She joined Global as director, dramatic programming last year.
CanWest MediaWorks hires three
CanWest MediaWorks has named three new hires to beef up its broadcast marketing initiatives. Of the new hires, SVP of marketing, TV and radio, Walter Levitt says: ‘This was done to create focused brand teams. It’s part of our new commitment to be very marketing and brand focused across all our properties.’
Tim Kist has joined CanWest as director of marketing for specialty, leading all projects for all of the net’s specialty brands. He left APTN where he held the role of director of sales and marketing. Kist will be based in Winnipeg. Brad Parry has taken the role of director of marketing for CH TV, spearheading all marketing initiatives for the CH brand across Canada. His most recent role was as director of marketing, advertising and DM for Calgary-based Adculture Group. He will be based in Calgary. Both Kist and Parry will report directly to Levitt.
Jamie Schouela has been hired as director, advertising and promotions strategy for Global TV. He was most recently director of marketing at Alliance Atlantis and will oversee the strategic direction for all on-air, off-air and online marketing. Based in Toronto, Schouela will report to David Hamilton, VP of marketing at Global.
Event
Nov. 10
Children, Youth and Media Conference
Metro Toronto Convention Centre, Toronto
www.act-aet.tv
The day-long conference organized by The Alliance for Children and Television, brings together kids’ TV broadcasters and youth experts to discuss media trends. The event includes panels such as ‘What’s New with Teens,’ with Michael Wood of U.S. firm Teenage Research Unlimited.
