W Net has released a study, entitled ‘HEReport,’ which found that both moms and non-moms are hardwired with the same interests. The difference? The amount of time afforded to moms to pursue them. The report, which will be shared with the net’s advertisers and producers, was created to ‘establish a continual dialogue with Canadian women and gain insights into the demo,’ says director of marketing Shelley Findlay. W Network is currently at the negotiation stage of a brand extension initiative based on feedback from the HEReport panel, however further details were not disclosed.

For the report, W built an online, ‘blind study’ panel of 2,100 Canadian women. This is just one of the ways the channel hopes to develop targeted programming and, where possible, extend a brand. W is, after all, the net that aired Beauty Quest, a documentary inspired by Dove’s Campaign for Real Beauty. (See MIC July 7/05.) The ‘HEReport’ also finds that women are the primary decision makers in the purchasing of family clothing (75.9%,) groceries (75.4%) and, surprisingly, computers (43.4%.)

TSN welcomes back the NHL with a comprehensive schedule of 71 regular season games and the first three rounds of the Stanley Cup Playoffs. In a network first, TSN will televise four games on opening night (Oct. 5) using a split feed. Wednesday Night Hockey returns with at least one game every Wednesday night during the regular season. All 32 of TSN’s games on that evening are exclusive, as TSN is the only Canadian network televising an NHL game during that time.

Degrassi: The Next Generation, Mondays at 8:30, beginning Sept. 19. (This will be accompanied by a documentary to celebrate the show’s 25th anniversary: The Degrassi Story on Saturday, Sept. 17 at 7 p.m.)
Invasion, Wednesdays at 7 p.m., beginning Sept. 21.
Ghost Whisperer, Fridays at 8 p.m., beginning Sept. 23.
Inconceivable, Fridays at 10 p.m., beginning Sept. 30.
Close To Home Tuesdays at 8 p.m., beginning Oct. 4.

CTV will also be airing the 57th Annual Primetime Emmy Awards Sunday, Sept. 18 at 8 p.m. Ellen DeGeneres will host.

Report on Business Television has unveiled four new shows in its lineup of programming for everyone interested in personal investing, business and financial markets. First up is the scoop on winning and losing stocks of the day, Stars & Dogs, airing weekdays at 6 p.m. In Beat the Street: A Guide to Investing, viewers get a primer on hot topics in investing today, Wednesdays at 6:30 p.m., beginning Sept. 7, while Strictly Legal focuses on the legal issues surrounding personal business. The show airs Thursdays at 6:30 p.m., beginning Sept. 8. Finally hotspot looks at the latest innovations in technology. It airs Tuesdays at 6:30 p.m., beginning Sept. 6.

PRIME launches its fall season Sept. 12 with Welcome Back, Kotter, which will air Monday to Friday at noon and 8 p.m. Then lovable Bob Newhart stars in Newhart, which airs Monday to Friday at 1 p.m. and 1:30 p.m., beginning Sept. 12. On a less warm and fuzzy note, The Apprentice comes to PRIME Sundays at 8 p.m., beginning Sept. 18, followed by The Apprentice: Martha Stewart, the same night at 11 p.m.

PRIME is also rolling out a new Canadian series. Northern Mysteries investigates everything from murders to UFOs. The show airs Saturdays at 9 a.m., beginning Sept. 17.

MuchMusic has turned its country-wide VJ search into a reality show – and Procter & Gamble is along for the ride as promo partner. MuchMusic VJ Search: the Series is slated to air in January 2006. CHUM director of marketing Susan Arthur says: ‘All aspects of the production will create unique opportunities for us to work together – from event marketing and product integration, right through to special features during the series finale.’

Arthur adds that there will be opps for other marketers to get involved on a smaller scale. The net decided to offer up an exclusive sponsorship in response to the common request Arthur hears from advertisers to really ‘own’ a CHUM property. The VJ Search is unique, so Arthur and her team brainstormed ways to make it bigger and thus more appealing to sponsors. ‘The logical next step was creating a reality show,’ she says. ‘This is the biggest thing I’ve done in my 15 years at CHUM.’