
OHL shoots for the Net with live streaming
The Toronto-based Ontario Hockey League (OHL) and Vancouver-based Interactive Netcasting Systems will be delivering over 2,000 OHL hockey games via the Internet on a pay-per-view broadband basis over the next three years. The Webcasting initiative starts free this weekend, then playoff games will be available for $8.95 per game. There will also be a database of programming highlights that users can search.
Aaron Bell, director of information at the OHL, says the league hasn’t researched demos yet; part of the reason for the free preview is to collect customer info for its database and subscriptions for next season. The OHL in general has a wide demo, with 16 to early 20s and mid 40s to 55 being key sectors. Fans skew male, but not heavily so. Research will be done after the streaming has been up for a while to find out who’s tuning in.
http://www.ontariohockeyleague.com.
http://www.insinc.com.

Trojan joins Exclaim! concert series
Trojan condoms have joined Jeep as a sponsor of Exclaim! Magazine‘s 13th Anniversary Cross-Canada Concert Series.
The Trojan brand taps into the mag’s 18-24 audience by attaching condoms to thousands of event flyers that will be given out to young people coast to coast before and at the shows. Exclaim! also produces CD compilations tied into the live music events that clients can brand. The pub has 400,000 readers. The tour runs from March 31 to April 18.

Rising at Star!
Star! presents two new programs that provide another daily fix of Hollywood celeb ‘lifestyles.’
Up first is everyone’s favourite Hollywood voyeur, Jackie Collins who will expand her already famous celebrity tell-all novels into an hour-long series titled Jackie Collins Presents. It premiers Wednesday, March 30 at 9 p.m. and continues weekly. It is targeted at females 18-49.
Next, viewers get a peep into a day in the life of a star with a weekly series called Life Is Great With Brooke Burke. The show will feature half-hour eps spanning topics like celebrity moms, instant fame, celebrity pets and big spenders, beginning Friday, April 1 at 11 p.m. The show is anticipated to skew female (although Burke has many male fans) 18-49.

TSN, Jays still teammates
The Toronto Blue Jays and TSN have extended their partnership for two more years with a deal that will take them into the 2006 baseball season together.
Dating back to TSN’s inception in 1984, the Blue Jays have always appeared on the network. In their 21st season together, TSN will broadcast a total of 42 games, with a minimum of 23 games in the 2006 season. The anchoring lineup remains the same with Rod Black doing the Blue Jays play-by-play and ex-Jay Pat Tabler providing analysis and colour commentary. Last year 25 games were broadcast with an average audience of 239,000 viewers 2+ per game.

Yummy British cuisine highlights new Food Net series
Food Network Canada is picking up the eight-part series Return of the Chef from Britain’s Channel Four. The doc profiles Michelin Star chef John Burton Race as he settles with his family in the English countryside and opens a new restaurant. The series airs Tuesdays at 8 p.m., beginning April 5, but viewers can catch a sneak peak of the one-hour premiere on Sunday March 27 at 7 p.m.
http://www.foodtv.ca

National Geo Spy‘s on viewers
National Geographic is premiering two new series this April, giving civilians the chance to be SAS operatives or spies.
The first hour-long series follows the British Army’s Special Air Services division, to see how ordinary people will fare in the intense training and jungle warfare. SAS Jungle: Are You Tough Enough? airs Monday to Thursday, April 11-14 at 9 p.m., with two eps on Friday, April 15, beginning at 8 p.m. Then, beginning April 23, SAS Jungle will air Saturdays at 9 p.m. (except May 7).
The second hour-long series, Spy, gives 16 people the chance to complete an intense training program conducted by former intelligence operatives from the CIA and FBI and then to complete intricate operations in the real world using their newly acquired skills. Spy will air Saturdays at 8 p.m. (except May 7), beginning April 16. Target demo for the two shows is adults 25-54.

Another Bachelor set to preem
Things are going to be different this time around with the seventh offering of The Bachelor, premiering this month on Citytv.
The season begins with a special two-hour ep on Monday, March 28, at 9 p.m., and will continue with weekly hour-long episodes every Monday. Financially secure 29-year-old ‘jack of all trades’ Charlie O’Connell is the bachelor on this stripped-down instalment of the popular reality series. Many of the previous series mainstays, like limos, gowns, tuxedos and the infamous rose ceremony will be absent.

Sympatico.MSN.ca adds two
Sympatico.MSN.ca has signed two new members to its strategy sales team. Alfredo Tan comes from Bell Canada’s enterprise marketing team and Bell Nexxia while Christopher Law hails from Kontent Publishing, Famous Players Media and Rogers Media. Both will work out of the Bell Sympatico office in Toronto.
The Sympatico.MSN.ca Web site gets more than 15 million Canadian visitors each month.

Toronto 1 appoints new GM
Jim Nelles has been named VP/GM at Toronto 1. Nelles has been with the station since last summer. Previously, he was VP of sales and marketing at Rogers Media Television as well as GM of digital channels at Rogers Digital Group. Toronto 1 is owned by TVA Group and Sun Media.

Event
April 14
Advertising In Games Forum
Metropolitan Pavilion, NYC.
512.415.8300.
http://www.advertisingingames.com.
With key demos showing huge growth in video game playing, experts from both the agency/marketer and game developer perspectives look at the options and ROI available when considering games as a new medium. Keynote is Mitch Davis, CEO of video game advertising network Massive, who will talk about how his company brings advertisers and gamers together and provides tracking through a deal with Nielsen Interactive Entertainment.

PMB Factoid
Percent of regular tennis players aged 50+: 22

Quebec talent unions want new debate on the province’s ban on advertising to kids
Two Quebec unions put the issue of the province’s ban on advertising to children back on the table as part of a recent joint submission to the Minister of Canadian Heritage.
The main issue for the unions representing Quebec writers and performers – SARTEC (Société des auteurs de radio, télévision et cinema: http://www.sartec.qc.ca/info_s.html) and UDA (Union des artistes: https://www.uniondesartistes.com/) – is the negative cultural impact caused by the shortage of Canadian-made, French-language children’s programming in the province. Reopening the discussion on advertising to children is just one of their suggestions for encouraging production of kids’ shows in the province.
Anne-Marie Des Roches, director of public affairs for Union des artistes (UDA), says the ban on kids advertising resulted in private broadcasters TVA and TQS eliminating kids programming. That left it up to public broadcasters Tele-Quebec and Radio-Canada and specialty channels such as Teletoon to serve up kids programming.

DAN and DY forge mall-based SMS program
Digital Advertising Network (DAN) and Digital Youth Network (DY) have reached an agreement whereby DY will provide DAN’s national network of video displays with wireless technology for interactive marketing and sales promotions. Signage viewers will be able to use text messaging to interact directly with video screens in all of DAN’s 66 mall locations across Canada to receive prizes, coupons and instant special offers. DY will be using direct mail, email, text messaging and online communication to support campaigns with its existing member base and the ‘DY Text Team’ will be present in malls throughout the year teaching consumers how to use their cell phones to interact with DAN video screens. DY functions as an online and wireless community for its 30,000 registered teen users. DY’s website (www.digitalyouth.ca) provides games, downloadable ringtones, special offers from DY advertising partners and a forum for members to communicate with each other.

New pub profiles workplace diversity
Diversity Works, a new B2B magazine from Waterloo-based Diversity Works Media, focusing on issues surrounding diversity in the workplace, is set to launch this October. The quarterly print version will be accompanied by a website with daily uploaded content with an integrated offering for advertisers. The pub’s 20,000 national circulation will target senior HR executives, presidents, CEO’s and business owners. The editorial calendar for Diversity Works includes topics on diversity in marketing, fashion, and recruitment with special focuses on women in the workplace, gays and lesbians, and the mature workforce. URL information will be made available closer to Diversity Works‘ launch date.

Canucks love their Net: Study
Toronto-based ComQUEST Research yesterday released the latest results of the Winter 2005 CyberTRENDS, a quarterly study which tracks Canadian consumers’ attitudes towards the Internet. Sixty percent of Canadians connected to the Internet in the previous week, almost double five years ago. When asked, a majority of this group agreed with the statement: ‘The Internet is an integral part of my lifestyle’.
Says Pamela Herrington, research associate, ComQUEST Research: ‘The role that the Internet plays in most Canadian’s daily lives has grown from a convenience to an absolute necessity. This study indicates that many Canadians have become reliant upon products and services which are delivered via the Internet.’
Some highlights of the study:
– Usage is higher among those speaking English at home (64%), lower among those speaking French at home (49%) and highest among those speaking some other language at home (65%).
– Of Canadians with Internet access at home, a majority (63%), have broadband Internet access. This is a huge increase from only 14% with broadband access five years ago.
– 34% of Canadians made a purchase via the Internet in the past 12 months – approximately triple the percentage of five years ago.
– The top five Internet shopping categories are:
· tickets (for movies or concerts, etc.) – 42%
· books – 41%
· travel – 39%
· computer software – 32%
· music/audio CDs – 27%
– Ads in conventional media are far more likely than Internet ads to directly influence the decision to purchase through the Internet.
ComQUEST Research is a wholly-owned subsidiary of BBM Canada.
http://www.comquest.ca/cybertrends.html
http://www.bbm.ca