Newspapers book bulk of travel dollars
Newspapers are overwhelmingly the media of choice for travel related marketers, netting more than 60% of the dollars spent every year. Television is a distant second but has been steadily increasing its slice of the pie from 19.6% to 25.2% between 2001 and 2004. Radio is in third spot, gaining slightly year over year to a high of 6.7% in 2004.
To see the complete spending chart, click
BBM Commercial Television Tracking Service
Please click on the attached link to view BBM’s Commercial GRP Trending by week and broadcast month for Toronto and Vancouver covering the months of March 2004 to February 2005 inclusive and for Montreal Franco for the broadcast months of October 2004 – February 2005 inclusive.
Montreal CMR Chart
Toronto CMR Chart
Vancouver CMR Chart
ComBase Market Focus: Manitoba
Manitoba adults are strong community newspaper readers:
· 77% report reading any community newspaper (weekday or weekend) compared to 59% who report reading any daily newspaper (weekday or weekend).
· University educated Manitoba adults read community newspapers, with 81% reading community papers compared to 72% who read daily newspapers.
· 27% of Manitoba adults are exclusive community newspaper readers. They only read the community paper and cannot be reached through daily newspapers. Exclusive Manitoba community newspaper readers tend to be older women, homeowners, and married.
And when it comes to other media in Manitoba:
· 30% of adults admit they didn’t listen to any radio yesterday.
· 9% report listening to non-commercial CBC stations.
· 56% of adults report watching less than 9.5 hours of television (less than an hour and a half a day) in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
Nothing beats rock… except for paper
The World Rock Paper Scissors Society is looking to nail down sponsorship for the 2005 RPS International World Championships, scheduled to take place this fall. The past three championships that have been held in Toronto have drawn more than 1,000 participants and 80 international journalists. Last year’s event was turned into a one-hour special that ran repeatedly on Fox Sports Net. After the dust settles, the winner of the tournament will take home the championship trophy and a cash prize. But the question remains, do the combatants start on, ‘rock, paper, scissors‘ or ‘Rock, paper, scissors, shoot‘?
For sponsorship inquiries, contact Douglas Walker at dwalker@worldrps.com
Métis Radio goes on-line
The Métis Nation Of Ontario is launching the first ever web-based Métis radio station tonight at 8 p.m. To kick off the site (www.metisradio.fm), the Métis Nation of Ontario will be holding a Gala Métis Jamboree in downtown. The station doubles as an educational resource that targets both a Métis and more general audience. Station sponsors include Collins Barrow as well as several divisions of the Ontario provincial government.
MuchMusic rolls out the red carpet for 2005 MMVAs
When the 2005 MuchMusic Video Awards hits the air live on Sunday, June 19, the network is pulling out all the stops to celebrate its 16th anniversary. In addition to the awards broadcast, which begins at 9 p.m. on MuchMusic (as well as several other CHUM stations), MuchMusic and Star! will be showing a red carpet arrivals special beginning at 7:30. The event will also be broadcast in HD with 5.1 surround sound. Performers, presenters and guests and related contest details will be announced soon.
Global heads into The Office
The Office, a docu-reality parody on office politics, premieres on Thursday, March 24 at 9:30 p.m. on Global. The half-hour comedy, based on the hit BBC series of the same name, centers around the workers at a paper supply company in Scranton, PA and stars Daily Show regular Steve Carell (also of Anchorman) as regional manager Michael Scott. After its debut, The Office will move to its regular timeslot on Tuesdays, at 9:30 on CH.
Celebs try to ‘flop the nuts’ for charity
World Poker Tour: Hollywood Home Game is the latest incarnation of televised Texas Hold ‘Em, premiering Sunday, April 3 at 4 p.m. on Citytv. WPT:HHG will add a Millioniare-esque twist with celebrity contestants being allowed to use a ‘lifeline’ to call upon two professional poker players for advice. Among the celebrities whose busy acting schedules somehow left them available to participate in the show were Fred Savage, Lou Diamond Phillips, Chuck Woolery and William Shatner. The show joins World Series Of Poker, Celebrity Poker Showdown, US Poker Championship, Poker Stars Invitational Tournament, and the original World Poker Tour in the not-so-exclusive Texas Hold ‘Em genre.
VMDC elects new executive team
The Vancouver Media Director’s Council has announced their newly elected executive team for the 2005 & 2006 term. Lisa Dillon, media director at i2i Advertising and Marketing will take on the role of president of the VMDC with Frank Mesich, president of Mesich Media Advertising acting as the council’s VP. Teresa Guarascio, media director at The Media Company, Vancouver has been appointed as treasurer and Fiona Rigby, media director at Mercer Advertising rounds out the team as secretary. The council’s members all have over 15 years of experience devoted exclusively to the media profession.
Cable Up 2005: A Summit on the State of the Cable Industry
April 15, 2005
Metropolitan Pavilion
NYC
http://www.cableupconference.com
The program covers key topics that confront media decision makers like programming, ad sales, technology, and research. It includes a presentation by Nielsen Media Research on advertising trends, audience data, trends by demos, digital cable and network programming genres.
PMB Factoid
Ontario residents are 68% more likely to have air conditioning at home
Corrections
In Tuesday’s issue of MIC, we regrettably omitted the fact that Regenesis is a Movie Central series as well as a TMN series.
Want to see your media brilliance showcased in strategy?
Got a stellar media plan? Here’s your chance to get the word out: strategy magazine will showcase the-best-of-the-best Canadian media plans in its April issue.
With R.O.I. and accountability topping the list of Things That Keep Us Up At Night, building better metric devices into campaigns is top of mind for all parties. In its Media Deconstructed special report, strategy will showcase the media plans that exemplify what success in this quest looks like. For consideration, your submission must be relatively recent (the last six months) and you must provide evidence of successfully delivering great ROI. We pick the best to showcase. We’re looking for examples in a variety of media (TV, radio, interactive, multiple media, etc.). Please send submissions in basic case study format to nwilliams@brunico.com by this Friday, March 11, 2005 at 5 p.m.
Nets place orders for Canadian series
The hunt is on to find the next Corner Gas, and the Canadian networks have made their picks for the 2005-2006 season. While CTV has ordered 70 hours of Canadian content including three new scripted series, CBC has increased it domestic load by more than 30% to over 125 hours. Global has two new series debuting in 2005 and is set to add their recently acquired TMN series to the sked in the fall. It’s too early to know for sure what will hit and what will miss, but here’s the gist of what’s on tap for next season.
Under-30s Web site promotes voting for Elections BC
Elections BC is using a Web site that targets 19-29s to promote voting among that age group. Clubvibes.com is an online ‘nightclub’ community that encompasses everything from an online magazine and club listings for 240 cities worldwide to a dating site and discussion forum. Gary Milne, the new president/GM of Vancouver-based parent company Club Vibes Media International, has been charged with growing the online media company.
