Doodlebops hit Kids’ CBC
Beginning March 7, Doodlebops will be rocking and rolling their way onto Kids’ CBC weekday mornings at 7 and 10 a.m. The half-hour variety show aimed at pre-schoolers stars Deedee, Rooner and Moe Doodle as glam rock inspired musicians who teach young viewers about physical development, music education, pro-social messages, language and literacy through their music. Produced by Cookie Jar Entertainment in association with Kids’ CBC, the show encourages children to sing along, act out lyrics or follow easy dance-step instructions.
PMB Factoid
Households with teenagers are 42% more likely to eat king size chocolate bars.
Canadian Advertising Research Foundation Breakfast Speaker Series
March 2
Canadian Advertising Research Foundation Breakfast Speaker Series: Measuring Media ROI: Challenges, Progress, and Practice.
Four Seasons Hotel, Toronto
416-413-3882
http://www.carf.ca
CTV and Rogers pay big to snatch Olympic broadcast – will rates also go big?
A whopping $153 million U.S. joint bid from CTV and Rogers Communications has snatched the broadcast rights for the 2010 and 2012 Olympic games away from CBC, broadcaster of the games since 1996. With a record outlay for the Canadian rights, will Canadian Olympic advertisers also be paying record ad rates? Florence Ng, vice-president broadcast at ZenithOptimedia in Toronto, says it1s inevitable.
‘With what they are paying for the broadcast rights, it is expected that the Olympic rates would go up especially for the 2010 Olympics. It’s in Vancouver. It would generate a lot of demand for airtime/exposure.’ Ng says she can’t see CTV trying to recoup the dollars now by beginning to raise rates across the board because the network has been extremely aggressive with their pricing since June 2004.
A-Channels to get City-fied
CHUM Television is giving the A-Channels in Calgary, Edmonton, and Manitoba a branding makeover that will bring the former Craig stations into the CHUM family via its popular Citytv format.
The A-Channels previously carried some of the same programming as CHUM stations because of a cost-sharing deal between the two broadcasters but will get the full treatment for the fall 2005 season. This will include City’s well-known news format, roster of movies, and commitment to local and culturally diverse content.
Tylenol wraps up Shoppers
In a first for Shoppers Drug Mart, the exterior of one of their store locations (at Woodbine and O’Connor in Toronto) will be wrapped up to introduce the launch of Tylenol Ultra Relief. The campaign, which was put together by Toronto’s MAD marketing + design, will run for the next three weeks. MAD’s clients include Bausch & Lomb, NHL, S.C. Johnson and GlaxoSmithKline.
BBM Top 20
For a list of the top 20 TV shows for the week of Jan. 31 to Feb. 6, according to BBM, click the links below:
http://www.mediaincanada.com/articles/mic/20050208/nat01312005.pdf
http://www.mediaincanada.com/articles/mic/20050208/ont01312005.pdf
http://www.mediaincanada.com/articles/mic/20050208/que01312005.pdf
http://www.mediaincanada.com/articles/mic/20050208/tor01312005.pdf
http://www.mediaincanada.com/articles/mic/20050208/van01312005.pdf
Captivate Network unveils new look
In response to advertiser and viewer preferences, Captivate Network has redesigned their format. Seen in elevators of office towers across the country, Captivate will now standardize ad lengths to 15-seconds and will enable seamless repurposing of magazine or television creative for the Captivate screens. Captivate is also adding a third programming window to allow for increased programming, advertising and sponsorship content. Captivate’s major advertisers include Pfizer, Microsoft, Toyota, Globe & Mail, and Bell Canada.
Two minutes of pure, unadulterated Quebec Chamber of Notaries action
On Sunday night, the Quebec Chamber of Notaries and its AOR, Blue blanc rouge, released the first of nine, two-minute French-language ads airing exclusively during SRC’s weekly broadcast of Tout le monde en parle. The ads, featuring Quebecois comic Pierre Légaré, will focus on how Quebec notaries can protect your wealth and provide financial security for your retirement years. In addition to the nine 120-second spots, a thirty-second ad has been produced to air during Et Dieu créa Laflaque, immediately preceding Tout le monde en parle as well as most conventional and specialty channels. Additionally, 630,000 special inserts will be published in Quebec’s major dailies, including The Gazette, and traditional newspaper ads are slated to appear in several French-language community newspapers.
BBM Media Snapshot: Maxim readers in Canada
Maxim is read by nearly 1.5 million – mostly male – Canadians each month
– 1.47 million Canadians (5%) read Maxim in the past month.
– Most of Maxim‘s Canadian readers are men – 75%.
– Readership skews young with the 25 to 34 (37%) and 18 to 24 (31%) age groups comprising the majority of Maxim readers.
– Maxim readers have an average personal yearly income of $31,000, which is similar to the Canadian average of $30,000.
– Maxim is most popular in the Prairie region where it has 9% monthly readership and – not surprisingly since it is English – least popular in Quebec with just 2% monthly readership. Readership is average in all other regions.
– Looking at weekly radio reach, the top three formats among Maxim readers are: Classic Rock (44%), Hot AC (30%) and AC (27%).
– The three most popular types of TV shows among Maxim readers by average weekly viewership are: movies (77%), hockey (in season) (65%), and reality shows (53%).
– Excluding men’s magazines, the three most popular magazine types read by Maxim readers in the past month are: entertainment/music (66%), sports and recreation (45%), and automotive/motorcycle magazines (44%).
Source: BBM RTS Canada Fall ’03 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
BenQ and Corus team up for Video Sound Tour promos
BenQ, an international consumer electronics company specializing in manufacturing imaging and display technology, digital media and electro-optics, is getting ready for the February 9th kick-off to their 10-city Video Sound Tour beginning this week in Toronto. BenQ has partnered with Deep Sky, Corus Radio’s advertising and programming division to get the word out surrounding the sponsorship of the tour and the tour’s Canadian artists The Waking Eyes, The Marble Index, and Boy. The deal includes sponsorship of Corus Radio on-air features, celebrity endorsements and a substantial branding campaign. The Video Sound Tour is the latest in BenQ’s Live Concert Series that has previously included bands such as Not By Choice and Stabilo. For more information check out BenQ’s Canadian website at: www.benq.ca.
America apparently not satisfied with the last three Top Models
With America’s Next Top Model‘s fourth season premiere scheduled for Wednesday, March 5 at 8 p.m. on CityTV, it’s hard to believe that the reigns of previous winners what’s-her-name, who’s-its-face and whatever-her-name-is have come to end. In the latest installment of the show, fourteen women will vie for the top prize of a $100,000 contract with CoverGirl, a Ford Modeling deal, and an appearance in an Elle fashion spread. Tyra Banks is back to host (perhaps for the last time considering her new daytime talk show deal with Fox for this fall) and will put the ladies through a grueling ‘model bootcamp’. Be sure to tune in to CityTV on Wednesday, March 2 at 9 p.m. to catch America’s Next Top Model: What The Divas Are Doing Now to find out what all those women from previous seasons are doing now that they are so famous and well known.
Global to air new Movie Network series
ReGenesis, the Movie Network’s 13-part one-hour science investigation drama series, is scheduled to premiere on Global in fall 2005. The Canadian-made series will run unedited on Global marking the first time a home grown show has made the leap from a pay television station to a national network. Regenesis revolves around a molecular biologist who leads a team at the North American Biotechnology Advisory Commission that investigates issues including mad-cow disease, bioweaponry and stem-cell research.
Matthews joins Ipsos
Jacqueline Matthews, a 15-year veteran of the market research industry, has joined Ipsos ASI’s advertising research division in Toronto as SVP, creative development. Ipsos conducts polling on behalf of The Associated Press, BusinessWeek and the young voter’s poll for Newsweek.com.
Eight is enough at SympaticoMSN
Yesterday, SympaticoMSN made official four hires and four promotions. Brandie Kelly, formerly of AOL, has been hired as manager, inside sales; Al Maitland, will take on the position of manager, ad sales after leaving toronto.com; Pat Stadnyk, who was working with BGMi until moving over to SympaticoMSN, will become senior manager, western Canada Sales; and Martin Byrne, who used to work at Marsh Canada and National Post online, will become the associate director, program management and optimization. Among the newly promoted are Graham Moysey, who will become director of sales for Ontario & Western Canada; George Jewell, who previously held Moysey’s new position, will take on the title of director, consumer acquisition for Bell/Dexit cashless payment.
