BBM Top 20
For a list of the top 20 TV shows for the week of Jan. 17 to Jan. 23, according to BBM, click the links below:
http://www.mediaincanada.com/articles/mic/20050125/nat01172005.pdf
http://www.mediaincanada.com/articles/mic/20050125/ont01172005.pdf
http://www.mediaincanada.com/articles/mic/20050125/que01172005.pdf
http://www.mediaincanada.com/articles/mic/20050125/tor01172005.pdf
http://www.mediaincanada.com/articles/mic/20050125/van01172005.pdf
BBM Media Snapshot
Canadians and full-service investment brokers
Upscale Canadians 45+ invest in RRSPs, use convenience banking and full-service brokers.
-4.98 million Canadians (18%) use a full-service investment broker
-They tend to be older – 60% are age 45 or older
-Men (49%) and women (51%) are equally represented among Canadians using full-service investment brokers
-They are upscale – 7% of those using a full-service broker have a personal yearly income of $100,000 or more (2.6 times the national average with this income)
-86% have an RRSP, 33% have stocks, 21% have GICs, 19% have CSBs, and 15% have other bonds. Eight percent have investment real estate.
-73% did not contribute the maximum to their RRSP in the past year
-13% have changed the institution they use for investments in the past year
-36% have a total investment portfolio worth $100,000 or more, which is more than twice the national average having this level of investment
-38% have a telephone banking plan, 47% use an Internet banking plan, and 9% use Internet stock trading
-39% also use a bank/trust company for investments, 8% also use an insurance company for investments, and 4% also use a discount broker
-Radio (89%), TV (87%), daily newspaper (62%) and Internet (60%) are the top four media by yesterday exposure for reaching Canadians who use a full-service investment broker.
Source: BBM RTS Canada Fall ’03 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
Apprentice III has hefty net worth, but ER trumps on Thursday night
The premiere of the third edition The Apprentice last Thursday night nabbed 1.6 million viewers. The 90-minute premiere drew 1.116 million (A18-49) viewers nationally, with a total 2+ audience of 1.628 million.
The numbers reflect a 31% increase among A18-49s over the second season that ran this past fall. According to BBM People Meter Data, the show earned an 11 rating (A18-49) in Toronto and a 13 in Vancouver.
Wind-powered billboards blow into Calgary
Wind-powered billboards have appeared in Calgary this month as ENMAX Energy launches a brand awareness and differentiation campaign to convey the company’s commitment to wind power in Alberta.
The green billboards feature motorized ‘leaf windmills,’ which mimick the wind turbines that generate energy in Southern Alberta. To offset the electricity used to power the billboard motor – required for safety reasons – ENMAX has donated an equivalent amount of wind-generated electricity to the Alberta Power Pool. The tagline is: ‘Breathe easier – Save money and the earth.’
Venture Communications of Calgary developed the creative. The media campaign also includes newspaper and B2B DM.
YTV launches two new Canadian animated series
YTV has a busy March planned, with two new animated series premieres and the network’s Spring Break programming sked. On Tuesday, March 8 at 7:30 Flat!, the story of a 13-year-old boy trying to get back home after being pulled into the 2D world of magazines, will make its debut. Flat! will target a 6-11 demo and will air weekly in that Tuesday time-slot.
At the end of March, YTV rolls out its other new series, Brady’s Beasts on Friday, March 25 at 3 p.m. Beasts is the story of a 12-year-old boy who lives in a world where monsters serve as household pets. The boy, Brady, is a spirited crusader for ‘Monster’s Rights,’ a hook the network hopes will perform well with its 6-11 demo.
TSN ups poker ante with European Championship
With poker growing ever more popular, TSN has added coverage of the European Open Poker Championship to its already extensive poker schedule. The eight-part series begins this Thursday at 8:30 p.m. and continues until March 24 with the final competition for a $150,000 grand prize.
Poker pulls in a consistently significant audience for TSN. The national average audience for its 2004 coverage was 157,000 viewers 2+, according to Nielsen Media Research, a 44% increase from 2003’s 109,000 viewers. The net also broadcasts the annual Poker Million tournament – the biggest poker championship in Europe – and the World Series of Poker.
Comedy Network adds seven shows to mid-season roster
Beginning next Monday, The Comedy Network is rolling out its mid-season lineup that features two returning Canadian series, three new series and two new network premieres.
Comedy Central’s ‘realitoon’ series, Drawn Together, a Real World-style show with fictional cartoons as housemates, kicks off The Comedy Network’s new set of series on Saturday, Feb. 19, with The Assistant, Andy Dick’s Apprentice knockoff (the catch phrase is ‘It’s elimination time, bitches!’), and Britcom, French & Saunders hitting the air on Thursday, March 3 (10:30 p.m.) and Sunday, March 6 (6 p.m.) respectively.
With the Red Sox World Series victory still fresh in everyone’s minds, Comedy Network is bringing Cheers back to Canadian television weekdays at 4:30 p.m. while Paris Hilton and Nicole Richie return for The Simple Life: Interns making its network debut on Saturday, Feb. 5 (8:30 p.m.) which will hopefully not be shot using that annoying night-vision camera.
Gemini award-winning series Buzz will return for its sixth and final season on Feb. 4 at 10:30 p.m. while the other returning series, Puppets Who Kill, which holds the network record for Gemini nominations with nine in the last two years, will join Buzz the following Friday at 10 p.m.
CMT preems Nashville Star 3
Country Music Television is going to be simulcasting round three of the talent search hit Nashville Star beginning Tuesday, March 1 at 10 p.m. Canadians will be able to watch each show live and participate in the online voting. Subsequent live episodes will run Tuesdays at 10 p.m., with repeat broadcasts Thursdays at 9 p.m. and Sundays at 8 p.m. and 11 p.m. Viewers can vote online through a link at http://www.cmtcanada.com, or by visiting http://www.usanetwork.com/nashvillestar.
The 10 finalists were chosen from a North America-wide search and the winner will receive a recording contract with Universal South Records. Last year, a Canadian, George Canyon, came in second, hooked a contract and is now enjoying a successful career on both sides of the border.
CMT reaches almost 8 million Canadian homes.
34th Annual JUNO Awards cue up
Corner Gas star Brent Butt has been signed to host the 2005 JUNO Awards, to be telecast on CTV from Winnipeg on April 3. Last year, 1.51 million viewers tuned in, with more than five million catching at least some part of the broadcast. Sponsors for the event include General Motors, Pantene Pro-V, Doritos and Nice ‘n Easy. The Awards broadcast will follow CTV At The JUNOS, a one-hour red carpet special hosted by etalk Daily’s Ben Mulroney and Tanya Kim.
This is the fourth year the awards will be broadcast on CTV. Last week, the net and The Canadian Academy of Recording Arts and Sciences (CARAS) agreed to extend their deal through 2007.
http://www.junoawards.ca.
http://www.ctv.ca.
BBM appoints Missen
Effective Feb. 1, Randy Missen will take over as BBM’s new VP, PPM and client software. Missen will continue to oversee BBM’s electronic measurement panel in Quebec and will take on the new role of directing company initiatives to ensure BBM’s software capabilities are up to speed with market demand. Missen joined BBM in 1994 as a programmer before shifting his focus to audience measurment and becoming VP, meter services in 2001.
Astral hires new VP
Val Meyer has joined Montreal-based Astral Media Outdoor and Radio as VP of Astral Media Outdoor in Toronto. Her new assignment begins Feb. 14. Meyer was formerly VP sales at Craig Media.
PMB Factoid
Percent of regular tennis players with personal income over $50,000: 18
IPod presents new ad opp
U2 iPod. Playboy iBod. Heineken Podcast. Once upon a time, the iPod nation was just a bunch of people connected by white earphones. Now, thanks to the huge sales numbers from the 2004 holiday season, iPod owners are in excess of 10 million, and that has advertisers salivating over the marketing potential of Apple’s little music box.
McDonald’s, Gillette, Epson, Schneiders, Fuji, Microsoft and Best Buy have been some of the first companies to get involved in promotions and joint partnerships with the industry’s leading online music vendors, setting the table for what appears to be the next big trend in non-traditional advertising.
Since podvertising is a new and relatively unproven medium, some advertisers are wondering not only about how to effectively reach a traditionally advertiser-weary audience, but whether it is even worth trying to reach them in the first place.
Xclamation thinks health
Montreal agency Xclamation has been chosen to edit and publish the custom mag Pensez santé. The magazine is a product of Le Comptoir Wal-Mart, the pharmacy division of Wal-Mart in Quebec. The free quarterly is distributed in Le Comptoir’s 43 branches.
Le Comptoir Wal-Mart is an existing client of Xclamation and the agency has put its in-depth knowledge of the pharmacy and its customers to work in coming up with a new look for Pensez santé for 2005-06.
M2 wins Yorkdale account
Yorkdale Shopping Centre in Toronto has appointed Toronto-based M2 Universal its agency of record. The media division of MacLaren McCann, M2 will be responsible for all media planning and buying on behalf of the Centre. Yorkdale has over 200 stores and services and plans significant growth in this spring with the addition of 40 high-profile retailers.
Nancy Surphlis, VP group account director, is leading the team, which is already planning what’s up next for Yorkdale.
