BBM unveils Ottawa’s fall radio results
David Bray is SVP of Hennessy & Bray Communications. He can be reached at (416)431-5792 or davidbray@sympatico.ca
Ottawa was not included in the December release of BBM’s Fall ratings. BBM had discovered an error in its enumeration process that resulted in an imbalance of English and French respondents in this market. After analyzing the returns from the Fall survey, BBM staff determined that the Ottawa-Gatineau data was not within publication standards. Supplementary diaries were sent out for the weeks of Nov. 22 and Nov. 29 to remedy the error. These are the results of the final combined survey.
Majic100 saw solid gains, jumping to an 11.6% share of tuning for A12+ (up from 10.1 in the spring) and an 18.4% share for F25-54. The Bear continues to grow with M25-54, posting a 12.8% share.
A brief overview of share figures from the Fall 2004 Ottawa BBM courtesy of David Bray.
Click here for summary chart.
ExpressVu gambles on interactive casino channel
Casino and Gaming Television, the first 24/7 gambling network, is launching in Canada via Bell ExpressVu in May and will act as a test for the Los Angeles-based specialty prior to its U.S. introduction later this year.
TravelPress.com breaks new ground
Yesterday, Baxter Publications’ flagship pub Canadian Travel Press magazine, and sister pub Travel Courier magazine launched their interactive digital editions. This move makes Travelpress.com the first CCAB audited publication to provide digital subscriptions featuring the entire contents of its hardcopy magazines on-line. In addition to the magazines’ traditional readership, advertisers will now be able to reach the close to 3,000 opt-in subscribers of the digital service which, thanks to new site upgrades, features interactive talking ads. Travelpress.com‘s previous subscription service used time consuming zip file downloads but now offers a much more user-friendly Web-based link to pdf files.
Toronto 1 offers contest for movie ‘stars’
Toronto 1 has joined with sponsors Dreamfields Pasta and ITRAVEL 2000 to promote its Prime Ticket Movie with a chance for viewers to win a trip to Mexico. Viewers send in headshots and watch for them to appear during the Prime Ticket Movie, Double Bill, Mondays through Fridays Jan. 3 to 23 at 8 p.m. and 10 p.m. If their face appears, they win a Sony flatscreen TV compliments of HomeShow Canada. If they call in within 30 minutes, they are eligible to win one of three ITRAVEL 2000 Mexican vacation grand prizes, including luggage compliments of Heys International. The grand prize winners will be announced on The A-List on Jan. 10, 24 and 31. At press time the number of entries was unknown.
The contest is being supported with a radio campaign on Toronto stations JACK-FM, CHFI, the Mix and EZ Rock. It is among some of the recent programming promotions created specifically to meet the needs of advertisers and promotional partners. Others have included ‘Killer Shirts for Killer Movies,’ a week of blockbuster films sponsored by Arrow Shirts, and ‘Guys Night In,’ a presentation of Sony PlayStation.
TLN, Pizza Nova offer slice of Costa Rica
Ethnic specialty TLN Telelatino and Pizza Nova are offering a chance to win a trip to Costa Rica with their Everybody Loves Pizza Contest. From Jan. 3 to 30, people viewing Everybody Loves Raymond weeknights at 10:30 p.m. and 11:00 p.m., and Saturdays at 7:30 p.m. in Spanish, must spot the secret pizza ingredient of the day which will appear throughout the back-to-back episodes. They can then log on to TLNTV.com and click on the ingredient of the day for their chance to be entered into the weekly draw to win pizza for a year courtesy of Pizza Nova. In addition, one person will win the grand prize of a trip for two to Costa Rica.
TLN Television is majority owned by Corus Entertainment and offers a variety of domestic and international programming in Italian, Spanish and English to 3.7 million Canadian households.
http://www.tlntv.com/
Style for hommes
Toronto-based Style Communications, publisher of fashion trade magazine Style is debuting a men’s fashion trade Jan. 21.
Called style Homme, president Rod Morris says the mag will target the men’s fashion industry in Canada but will also be distributed at shows in the U.S., Italy and Germany. In fact, 50% of the 10,000 distribution will be outside Canada. The book will appear twice per year — for the spring and fall seasons. A full-page ad costs $3,990.
Innovative docu-thriller to hit Newsworld
CBC Newsworld is set to air a permutation of the reality genre – the docu-thriller. Oscar-winning director Jean-Xavier de Lestrade set out to make a documentary investigating an alleged murder but the story’s twists and turns soon turned the project into a thriller in its own right.
Hosted by former MuchMusic personality George Stroumboulopoulos, The Staircase: Crime Scene or Accident will premier with a two-hour ep Sunday Jan. 16, followed by four one-hours on ensuing days and wrapping with a two-hour finale on Sunday Jan. 23. Newsworld is looking to thrill a general audience with this one.
The Hour delves into issues of the day
George Stroumboulopoulos will also host a new magazine show, CBC News: The Hour on Newsworld. He will bring his trademark cut-to-the-chase attitude to coverage of daily events ranging from Canadian politics, to international headlines and entertainment.
Newsworld hopes to lure some of Stroumboulopoulos’s fans from his stints on The New Music and at 102.1 The Edge and The Fan 590, adding younger viewers to the somewhat staid net’s normal mid-range demo, says publicist Ruth Ellen Soles. The Hour premiers Jan. 17 and runs Mondays to Thursdays at 8 p.m.
New show features Canada’s worst drivers
The Discovery Channel Canada is in the early production stages of its upcoming reality series, Canada’s Worst Driver. The show attempts to find the most appalling drivers this country has to offer and tries to rehabilitate them through various driver-training programs. Unlike other reality shows, CWD will eliminate its strongest competitors each week until only one horrendous driver is left standing and is officially crowned Canada’s worst driver.
CWD begins filming in February in Toronto and is scheduled to air in the fall. The format has already been produced in Britain, Australia, Switzerland and Denmark and a U.S. series is currently in the works.
W celebrates V-Day with Love, Lust & Libido
Women’s specialty net W will be rolling out a full week of themed programming beginning Monday, Feb. 7 in celebration of Valentine’s Day. The Love, Lust & Libido slate ranges from classic romantic movies like Casablanca (Saturday, Feb. 12 at 4 p.m.) to its new documentary series Between the Sheets (Wednesday, Feb. 9 at 11 p.m.), a six-part series that takes a light-hearted approach to uncovering Canadians’ sex lives (the full series launches in the fall), and love-themed episodes of regular W series.
The net is selling sponsorships to tie in with the event which includes movies like Amy’s Orgasm (Monday, Feb. 7 at 9 p.m.) and a special ep of The Shopping Bags, which examines top-selling relationship books, oysters, and lubricant. Playful documentaries include The Naughty Bits, a series that celebrates various body parts, including ‘The Bum’ – Tuesday, Feb. 8 at 10 p.m. W is Canada’s number-one specialty channel for women, watched by 10 million Canadians (V2+) in an average month. It’s owned by Toronto’s Corus Entertainment.
http://www.corusentertainment.com.
PMB Factoid
Percent of Montrealers who go cycling/mountain biking: 42. Toronto: 23
Tattooing most popular with Canadian young people
-1.2 million Canadians (4%) had a tattoo in the past year
– Tattooing is most popular among Canadians 18 to 24 (20%) and 25 to 34 (24%), and taken together these two age groups account for 44% of the total
– Canadians living in the Atlantic region are most likely to get a tattoo (5% in past year), and Quebecers are least likely (3%). Canadians in other regions get tattoos in line with the national average of 4%
– Females are slightly more likely to get a tattoo than are males – 55% of the total are females versus 45% male
– In terms of yesterday exposure, the top four media for reaching Canadians who had a tattoo in the past year are: TV (87%), radio (85%), Internet (60%) and daily papers (51%).
Source: BBM RTS Canada Fall ’03 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
Radio in the mix boosts ad effectiveness
Adding radio to the media mix magnifies the effectiveness of ad campaigns, according to the latest research from New York-based Radio Ad Effectiveness Lab (RAEL). The study, ‘The Benefits of Synergy: Moving Money Into Radio’ looked at five campaigns to compare the effects of using TV or newspaper alone with campaigns that combine radio ads with TV or newspaper.
40% of B.C.’s 18+ demo believe in Santa (and give generously)
Recent Ipsos-Reid polls out of British Columbia found that residents of that province are big believers in Santa Claus and in the spirit of giving.
Forty percent of adults 18+ in BC believe in Santa Claus, with 46% of women and 34% of men saying they believe in the big guy in red. Believers are more likely to live in the Lower Mainland (43%) or other areas of the province (43%) than in Vancouver, Burnaby or Westminster areas (31%). Those with household incomes over $100,000 (49%) and without a high education (45%) are high on Santa’s list.
The Movie Network’s theatrical & in-store spot work
The clone-crazed and formulaic nature of the gazillion-channel universe provided a trigger for the new Movie Network campaign ‘Not Regular Television.’ The result? Two commercials that stress the uncut and commercial-free nature of The Movie Network by satirizing the detritus of commercial television – one is a crime scene investigation spoof and the other is a mock spot starring a dipsomaniacal spokes-icon.
They also have a ‘not regular television’ buy. They’ll be on the big screen this month and next at GTA Famous Players, as well as on-screen at Ontario Future Shop locations where the spots will air on the programming wheel feeding the 200-odd in-store sets. Media Experts, Montreal, helmed the media plan and buy. The Future Shop deal is actually a repeat performance for the Movie Network, which previously aired season three of The Sopranos in-store. The thinking? Lots of people go to the Future Shop to pick up set-top boxes, so are an ideal audience for the service. The spots also have a six-week TV flight starting Jan. 17, and the buy includes the Super Bowl, The Academy Awards and the Grammies, as well as time on CSI, American Idol and The Amazing Race. Creative is by Taxi.
