North Shore set to return to CH
New episodes of North Shore will return to CH Hamilton and CH Vancouver Island beginning Thursday, November 4 at 9 p.m.
People — Passages, Moves & News
The Institute of Communications and Advertising (ICA) has elected its new chair, Peter Shier; president of FCB Toronto along with Chris Jordan as vice-chair and Arthur Fleischmann as director of the executive committee. The ICA also brings on the following new board members: Robert Clarkson (Carlson Marketing Group Canada), Chris Keevill (Corporate Communications) and David Moore (Leo Burnett).
Corus Entertainment announced the promotion of Dolores Keating-Mallen to vice-president, creative director of Corus Television. Under her leadership, the on-air promotions team won over 140 domestic and international awards since Keating-Mallen joined the company in 1995. Keating-Mallen’s contributions to the YTV Keep It Weird campaign helped keep the station number one with children. She has also played strong roles in the re-branding of Movie central in Western Canada, the launch of Discovery Kids, and the re-launch of W Network in 2001. The appointment is effective immediately.
Rogers Media purges executive suite
In a company-wide statement this morning, Brian Segal, CEO of Toronto-based Rogers Publishing announced that the consumer publishing division would be downsized. Caught in the downsize are several key players – Paul Jones, SVP of News and Business and publisher of Maclean’s magazine; Donna Clark, SVP, Women’s Group; and MoneySense publisher Kathryn Swan.
Videotron and etc.tv launch interactive TV ads on demand
Media Experts has seen the future of TV advertising – and it is interactive, on-demand, and called etc.tv. The iTV Lab division of the Montreal-based media management firm spent three years developing this new TV ad model and is now working with Videotron to deliver Canada’s first advertising-on-demand network into Quebec homes through the cableco’s illico interactive system.
The Spim heard ’round the world
If spam isn’t enough to piss you off then you’re in luck because there’s a new form of virtual agitation making its way through Europe and the U.S. and it’s only a matter of time before it permeates Canada. That new Internet affliction is spam over instant messaging, or spim for short.
They’re here, they’re Queer, they spend more
According to an Ipsos-Reid poll, readers of Xtra, Canada’s only gay and lesbian newspaper, travel more, make more, and spend more than the average Canadian. Conducted in the spring of 2004, the survey found that the average Xtra reader makes $25,200 more than the typical Canadian household.
In the last 12 months, the automotive industry grossed $350-million from new vehicles sold to Xtra readers, and next month, readers have said they plan to dine out a total of 982,800 times, purchase 150,000 bottles of beer, and attend 298,350 movie screenings. The newspaper, which boasts a readership of 175,500 people, mixes news, politics, opinion and entertainment coverage with a gay/lesbian twist.
http://www.xtra.ca/gayresearch
CTV.ca is moving up in the web world
Last month CTV.ca saw a 14% increase by attracting 2.41 million unique visitors, which doubles its audience since May 2004. The web site attributes its success of being the number six news site and number seven entertainment site in Canada to the volume and quality of breaking news and entertainment info it provides.
http://www.ctv.ca
Survivor: Vanuatu still drawing large audiences
Survivor: Vanuatu pulled in 2.022 million viewers across Canada in the 18 to 49 year old demo with a total 2+ audience of 3.140 million on Thursday night. The seventh episode of the adventure-reality series earned a 13.6 rating among 18 to 49 year olds in the Toronto market and in Vancouver got a 21.5 rating, according to BBM People Metre Data.
New mag targets rental market
A new, free consumer magazine, Vacancy will be hitting the streets in the Greater Toronto area this week. The weekly guide to rental apartments in the GTA is published by Metroland and will be distributed to more than 2,000 street boxes.
New ad sales software for media broadcast companies hits the market
A new advertising sales software – Deal Manager – designed to help television/cable networks and their affiliates increase profits by automating the creation of customized advertising packages was launched yesterday by Baltimore-based Agentsmith.
Deal Manager also gives sales managers and account executives access to historical sales information, advertising inventory and performance metrics to help manage relationships with advertisers. By being able to integrate seamlessly into a broadcast media company’s existing traffic management solution, Deal Manager eliminates the need to install additional or change to another traffic management solution. Also, the sales software works with Nielsen Ratings to estimate ratings at the inventory and deal level and can import and export packages and data coming from and going to advertising agencies.
http://ww.agent-smith.com
National Geographic strikes a deal to bring photos and research to mobile phones
By the end of the year, National Geographic Television and Film‘s imagery and research will be available to download and/or stream onto mobile phones. National Geographic Film Library and GignoSystem America said the mobile phone distribution agreement that will deliver NG‘s award-winning video clips and images to mobile phone subscribers worldwide will be available through select mobile operators in the U.S., Germany, Italy, Spain, France and Canada.
In addition to the content offerings, mobile subscribers will receive an array of images, audio narration and video content updated daily as well as NG ring tones. Daily features will include photos, animal of the day and a geography quiz. The announcement was made at last week’s CTIA Wireless I.T. & Entertainment 2004 gathering in San Francisco.
Global premieres new medical drama House
Global debuts a new one-hour medical drama about brilliant, but irritable Dr. Gregory House on Nov. 16. House, played by Hugh Laurie, and his team of experts will do whatever it takes, even if it’s illegal, to solve cases and save lives. Every episode, the team of doctors must solve a mystery illness of the week. House also stars Lisa Edelstein, Omar Epps, and Robert Sean Leonard.
The series airs at 8 p.m. in Manitoba/Saskatchewan, 9 p.m. in Ontario/Quebec/British Columbia and 10 p.m. the Maritimes/Alberta.
CBC Newsworld premieres international affairs documentary series
CBC Newsworld launches its new prime time documentary series, CBC News: Correspondent on November 14 at 8 p.m. Every week, the hour-long program will feature in-depth coverage of the events shaping the world from BBC reporters, public broadcasters, and some of the CBC’s own foreign correspondents such as Carol Off. The first episode features Off’s Of Fatwas and Beauty Queens, a documentary about the riots that occurred in Nigeria during the Miss World Pageant and the reporter that provoked them. CBC Newsworld is available in over nine million homes across the country.
Holiday classic gets a Hollywood makeover
On November 28, Citytv Toronto and Vancouver will simulcast a musical update of the Charles Dickens classic A Christmas Carol at 9 p.m. Breathing new life into the holiday tale are Kelsey Grammer as Scrooge, Jason Alexander as Jacob Marley, and Jennifer Love Hewitt as Scrooge’s love interest Emily. A Christmas Story: The Musical is a story of repentance, love and the true meaning of Christmas.
Prime TV launching home reno marathon
On Saturday, November 13, Prime will be running their Fall Frolic Marathon , featuring 12 hours of home renovation programs. The marathon will include home reno faves Ultimate Team Makeover, Room to Grow, Extreme Makeover: Home Edition, Open Homes and Great Taste/No Money.
The Fall Frolic Marathon will wrap up with the premier of Prime’s first two episodes of Whose Design is it Anyway, a new show that features design savvy homeowners challenging the professional designer/host, Jason Cass. For the complete list of shows and times:
