People — Passages, Moves & News
On Friday, Astral Media Outdoor (AMO) announced several organizational shuffles in a move to simplify its operational structure. Robert Trempe, formerly the vp sales and marketing at Astral Media Radio (AMR) will be moved into the role of vp sales and marketing of AMO, where he will be responsible for the strategic direction and development of synergies between the two divisions. Andre Allard, previously general director of marketing with AMR, now joins AMO as vp sales and marketing for Quebec.
Additionally, Luc Beaulie, previously vp of development, now takes on the post of vp operations with Nathalie Dore handling business development and Isabelle Gosselin in charge of sales at AMO.
Events
How to maximize your ROI and increase customer loyalty through Mobile Marketing, Speakers-presenters include Vivianne Gravel, Lipso; Gary Schwartz, ImpactMobile. November 10, 2004, 8-10:30 a.m., InterContinental Hotel, Montreal. http://www.amrq.com/fr/index_activites_detail.cfm?activite=57
A marketing strategy built around Promotion, Speakers-presenters include: Howard Draft, Draft Worldwide; Patrick Beauduin & Michel Lamarre, Blitz Direct, Data & Promotion; Tony Chapman, Capital C. November 18, 2004, from 8:30 am to 2:00 pm. Centre Mont-Royal, 2200 Mansfield, Montreal. http://www.amrq.com/fr/index_activites_detail.cfm?activite=56
Direct Marketing Fuels Growth In Third Quarter
Direct, sales incentive marketing proved to be the industry favorite during the third quarter – outperforming media spend, sponsorship, public relations, and market research according to a recent marketing budget survey by The Institute of Communications and Advertising (ICA).
Eyeblaster unveils their rich-media enhancement
New York-based Eyeblaster has loaded up its rich-media platform with several additions. Their new behavioural-based tool has the ability to deliver an advertising message based on a user’s past interaction with an ad and follows up with targeted content upon subsequent exposure to that campaign. Additionally, the rich-media tech company has introduced a polling feature that lets advertisers ask multiple questions and display results within a creative unit.
Eyeblaster has also enhanced its VideoClip Module with various upgrades including the in-stream advertising format, which now supports video content in Real video (in addition to Windows Media video and flash video). And lastly, the tech company has unveiled the pushdown banner (where ads slide down the page instead of covering it), which lets advertisers extend the geography of the unit.
http://www.eyeblaster.com/
CIBC and NCR are making it personal
CIBC has launched Express Withdrawl, a new automated banking machine service, that utilizes personalization software (APTRA Edge) from NCR. This new windows-based software will enable CIBC’s instant teller customers to personalize their favourite transactions, resulting in fewer screens to navigate. Additionally, the new software will allow advertisers to quickly and easily develop marketing campaigns featuring full-motion, video, sound, graphics and coupon features, which can be run at specific points during a transaction, at a specific location and to targeted consumers.
The CIBC Express Withdrawl service will be first in instant teller machines on the concourse level of CIBC’s Atrium on Bay branch in Toronto and over the next year, 2,900 ABMs will be equipped with this service.
TLN Telelatino launches three premium Italian TV channels
TLN Telelatino will be launching three new premium Italian digital TV channels in one – Super Trio Italiano. The new package will feature three thematically based all-Italian digital TV channels from leading Italian pay TV operators – around the clock.
Set for a mid-November launch, Super Trio Italiano will include an all-music channel featuring open-air concerts and popular videos, an all-lifestyle channel showcase of Italian arts and culture ranging from runway fashions to car designs, travel and cuisine, and an all-news channel. All three channels will include domestic Canadian programming provided by TLM Telelatino. Bundled and promoted together as the Super Trio Italiano, it is now being offered to all cable and satellite providers with a special showcase preview of select programs from the new channel available on TLN.
Community papers getting ready to release provincial readership study results
On November 15, Manitoba’s community newspaper industry will announce the results of the provincial ComBase readership study conducted by Maritz Research Canada. The Manitoba study, which provides detailed information about what newspapers are being read, how often they read them and exactly who the readers are, surveyed more than 3,300 people across 35 Manitoba community newspaper markets.
Benefits of the study are far reaching says Rick Major, executive director of the Manitoba Community Newspaper Association (MCNA) because it offers ‘advertisers solid proof they need to invest in community newspapers and that our publishers have relevant local data, a better understanding of their competition and vital knowledge about their readers, which will allow the media planner the ability to plan a campaign market by market and analyze all the available options equally.’
http://www.combase.ca
Francophone job resource launches new campaign
Jobboom.com, an online job postings and career counseling source for French-speaking candidates, is expanding across Canada in a major multi-media campaign this week.
The Jobboom promotional campaign, which was created in-house targets Southern Ontario and will feature online advertising, print ads (in the Toronto Sun, Ottawa Sun and London Free Press), TTC and GO Transit station posters, TTC subway interior advertising and 30-second spots on Toronto radio stations. The radio spots were developed by the Montreal-based creative agency Fleming & Friends.
http://www.jobboom.com
Media Experts wins over Tommy Hilfiger
Tommy Hilfiger Canada announced yesterday that Media Experts, which has offices in both Toronto and Montreal, will be handling the sportswear company’s media planning and buying duties effective immediately.
New U.S. study shows radio listeners gravitate to the web more than TV viewers
Radio listeners are more inclined than TV viewers to visit the Internet and buy on it says the Houston-based syndicated media ratings service, The Media Audit. When looking at listeners who have heavy exposure to radio (180+ minutes/day), 62.7% logged on to the Internet during the past 30 days and of those who logged on 68.4% made one or more purchase on the net during the previous year and 39.7% made five or more purchase during the same time period. In comparison, those with heavy exposure to TV (300 minutes/day) 50.8% logged on to the Internet over the past 30 days with 64 % of those making one or more purchases during the past year and 36.3% made five or more purchases during the same time period.
Overall The Media Audit found that the radio group was more affluent with 57% having incomes of $50,000 + (USD); 32% with $75,000+ and 17.2 with $100,000+ when comparing the television group which showed 48.9%, 26.6% and 13.0% respectively. Age demographics skewed the radio listeners predominantly falling in the 25-40-age group at 48.5% whereas TV viewers in the same age category were at 41.8%.
New SMS marketing tool aimed at small- to medium-sized companies
A new online service for sending promotional and marketing text messages to consumers was launched yesterday. Boston-based Textalert.com – a new SMS marketing solution, which operates on a pre-paid credits system without subscription fees, was designed for small- to medium-sized businesses.
Users of Textalert.com enter their message, input the numbers of their customers into an online address book and click ‘send’ – no additional software is needed to use the system, which can be accessed from any internet-connected PC. The new SMS marketing tool is able to send messages through all major U.S. carriers.
http://www.textalert.com
Global premieres $25 Million Dollar Hoax reality show
Global premieres the $25 Million Dollar Hoax on Monday, November 8. The new one-hour unscripted reality show stars a woman who tricks her family into believing that she has won the lottery and become a selfish shop-a-holic. Former Star Search host Ed McMahon and George Gray help the woman set up her family.
The series airs every Monday at 8 p.m. in Alberta and the Maritimes, 9 p.m. in Manitoba and Saskatchewan and 10 p.m. in Ontario, Quebec and British Columbia, until Nov. 22.
YTV offers new and classic specials for the holiday season
YTV will be celebrating Christmas, Chanukah and Kwanzaa throughout the entire month of December. Launching Saturday, December 4, their festive line-up includes new specials annual classics and seasonal episodes aimed at kids and their families.
CityTV’s new MOW based on best-selling book
The new MOW Mitch Albom’s The Five People You Meet in Heaven — based on the best-selling book of the same name – will be airing on Sunday, December 5 at 8 p.m.
The story follows a grizzled war veteran’s (Jon Voight) journey after he dies and awakens in the afterlife, where the meaning of life is explained by five people who were in it and changed it forever.
Famous shoots for hockey
Famous Players thinks there could be an upside to the NHL strike, and is hitting up the sponsors of Hockey Night in Canada and other shinny shows that are now on hold to buy ad time in its theaters, hoping to scoop the unused ad dollars.
