
Vultures ready to pick over the bones of the HNIC season
While Canadians mourn the absence of Hockey Night in Canada, other media outlets from cinema and World Wrestling Entertainment Canada (WWE) to specialty and conventional nets are poised to make a grab for the displaced audience and ad dollars.

Rabinowicz set to rally more media agency support for BEC in Quebec
Since the Bénévolat d’Entraide aux Communicateurs (BEC) announced in July that it was opening in Montreal, seven people have already asked for help, says Daniel Rabinowicz, chair of the BEC steering committee, president of Taxi Montreal and the driving force behind the Quebec version of the National Advertising Benevolent Society.

BBM Summer ’04 radio report
Music dominated this summer as Canadians spread the wealth across an eclectic array of formats. Looking at share of hours tuned for all listeners 12+, many top stations showed slim declines from the spring numbers but remained strong.

HGTV becomes available to more Videotron customers
Home & Garden Television is gaining 360,000 more potential viewers. Toronto-based Alliance Atlantis Communications, which owns the channel, and Montreal-based cableco Videotron have inked a deal to move the specialty to basic cable. HGTV is among the top 10 specialties, according to Nielsen Media Research (Adults 25-54 AMA, Mon.-Sun. 6 a.m.-6 a.m. 4/5/4-6/27/4).
Effective Sept. 30, HGTV will be carried on channel 29 on Montreal’s West Island and on channel 37 in Rockland, Hull/Gatineau and will be changing channel position with Life Network.
http://www.hgtv.ca/
http://www.allianceatlantis.com/

ZenithOptimedia nabs Lennox account
Following a competitive pitch process, heating and air conditioning leader Lennox Industries, of Toronto, has awarded its national brand advertising and retail dealer advertiser to Publicis Canada. ZenithOptimedia has won the media work. President and CEO Sunni Boot says that account manager Rob Pellettier will be heading the team on the business.

Seniors surfing
Sixty percent of Canadians 55+ are now online, according to a recent survey by Ipsos Reid. The ‘Canadian Interactive Reid Report’ says six in 10 people in that age group now have Internet access, as opposed to 48% found at this time last year.
http://www.ipsos-na.com/news/

The Bay launches Belle magazine
The Bay is rolling out a custom publishing effort targeting women. Coverage includes fashion, beauty, accessories and home décor available at the chain, as well as articles on topics ranging from food to travel. With an initial circulation of 325,000 copies, Belle will be distributed in English and French to homes in major markets across the country. Recipients will include HBC Rewards and credit card holders, as well as those living in postal walks in key target markets. Copies will also be available in-store and online.
Advertisers include national brands carried at The Bay, such as a neat lift-the-flap-style ad for Home Outfitters, in addition to third-party advertisers. Custom publisher Fuel Advertising, of Toronto, produced the magazine.
http://www.belle.ca

Astral Media teams with CHUM to offer digital radio service
Astral Media and CHUM will be joining forces to present an application before the CRTC in November 2004, for the operation of a multi-station subscription digital radio programming service.
The application for CHUM Subscription Radio Canada (CSRC) was filed on Feb. 16, 2004 in response to a call issued by the Commission.

CTV sked shifts & additions
A bevy of series have undergone sked changes, so get ready to follow the bouncing ball on the following launches…Wife Swap, the hit Brit show beaten to the punch by Fox format clone Trading Mommies, now debuts Sunday, Sept. 26 at 7 p.m., then moves to Wednesdays at 8 p.m. Another reality entry, Lost, has its two-hour premiere Saturday, Oct. 2 at 8 p.m. Desperate Housewives, the quirky new nighttime soap aimed at female viewers, picked by many pundits as a likely hit, takes the Sunday 7 p.m. time-slot, bowing Oct. 3.
Returning series have also moved around. Law & Order has been added to the sked Monday Sept. 27 at 9 p.m. (part one), and on Sept. 30, witch potboiler Charmed tackles Thursdays at 8 p.m. for a six-ep arc (targeting even more MTV-gen eyeballs with Newlyweds‘ Nick Lachey guesting). The series resumes its regular time-slot, Saturdays at 5 p.m. on Nov. 6. The Amazing Race 6 premiere is as yet unscheduled.
Due to the success of Medical Investigation, CTV will continue to air the series Fridays at 10 p.m. in simulcast with NBC. As a result, Dr. Vegas will be shelved. Medical Investigation premiered Sept. 9 on CTV and moved to Fridays at 10 p.m. on Sept. 10.
And while it ain’t hockey, fights should break out when Dr. Phil Primetime Special: Family First airs on CTV Wednesday, Sept. 22 at 8 p.m. Hidden camera footage of a seriously out-of-control family provides fodder for some parenting dos and don’ts from Oprah’s favourite self-helper in this two-hour special. Celeb child-rearing advice from Nicole Kidman, Robert Redford and Will Smith is also delivered, and Dr. Phil tries to help a family whose son scores 10 out of a possible 14 serial killer traits. Since 4.3 million Canucks check out Dr. Phil’s daytime talker every week, his initial dip into primetime likely means there’ll be tears before bedtime for competitors in tomorrow night’s time-slot.

Finally, some hockey action on CBC
The two-hour world premiere of Making the Cut airs tonight on CBC at 8 p.m. Scott Oake and NHL coaches Scotty Bowman and Mike Keenan host the 13-episode docudrama, well timed to pick up hockey-hungry eyeballs. The show provides an inside look at the search for Canada’s best unsigned hockey players as they compete for one of six invitations to a Canadian NHL team training camp. Created and produced by Network Entertainment and presented by Bell, Making the Cut stars male and female, young and old participants as they compete at tryouts held all over the country during the summer. All events surrounding the show were produced by Molson Sports & Entertainment. The show air Tuesdays from Sept. 21 to Dec. 14.

The Jane Show
Global Television is scheduled to air what it hopes will be a quirky, edgy comedy to connect with women viewers, in early 2005. The Jane Show, starring Second City alumna Teresa Pavlinek, is part of the Global Labs, a new initiative designed to develop and fast track creative properties. Produced by Shaftesbury Films, the half-hour pilot is aimed at women 18 to 34, and there are advertising and sponsorship opportunities available.

Chum TV’s new series targets teen girls
From the producers of Freaks and Geeks comes the new one-hour coming-of-age drama Life as we know it. The series, which follows three teenage boys on the cusp of becoming men while dealing with the pressures of high school, expects to grab the teenage girl demographic. Life as we know it premiers Thursday, Oct. 7 at 9 p.m. on Chum TV stations.
Media in Canada went around asking some of the industry’s top broadcast specialists to give their take on the new programs being offered this fall and Cathy Murray, media manager at MPG/Maxxmedia in Toronto said this fledgling teen show shows a lot of promise and could potentially do well in its target demographic.
http://abc.go.com/primetime/life/index.html

ABC picks up fat format
Healthy food advertisers should keep tabs on the fate of a new ABC backdoor pilot reality contender, given the property’s good pedigree and viewers’ ongoing fascination in the self-help genre. Andrea Wong, ABC’s head of alternate programming, picked up diet show You Are What You Eat, a U.K. format from Celador (the Millionaire prodco). The Channel 4 summer launch tackles obesity at the source by coercing select food-lovers to pig out less. It was picked up for season two in the U.K. and as a format in Australia and Belgium.

BBM Media Snapshot: Canadians who quit smoking in the past year
They put out the butt, picked up the beer and added to the family!
Just over one million Canadians quit smoking in the past year. The BBM RTS consumer-media survey found that the gender split for quitters is just about equal with 48% men and 52% women breaking the habit.
The survey also discovered how those who quit smoking occupied their hearts, hands, and minds while battling the cravings:
– Quitters are twice as likely as the average Canadian to drink four or more cups of coffee per day;
– 1.6 times more likely than the average Canadian to drink seven or more bottles of beer at home per week;
– 1.7 times as likely to chew gum once per day or more;
– over six times more likely to have adopted a child in the past year;
– two-and-a-half times more likely to have married in the past year; and,
– twice as likely to have had a child born in the past year.
Source: BBM RTS Canada Fall ’03/Spring ’03
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada at: cdorning@bbm.ca

Events
Stratège medias Sept. 22 Montreal (514) 844-2000 http://www.infopresse.com/
Mobile Marketing Roadshow Oct. 14 Boston (212) 330-8380 http://www.mobilemarketingroadshow.com/