
The Donald now has a board game?
It’s not enough he’s sitting flush with money, success and beautiful women – now Donald Trump’s got a board game – Trump the Game.
Hasbro Games is introducing it as a high-stakes board game, where the winner can make millions of dollars – just like ‘The Donald’ seemingly does on a regular basis. Piggybacking on the rolling out of the game at retail outlets will be displays embedded with a motion-activated voice chip that calls out ‘You’re fired’ in a Donald-like way when someone passes by. TV ads will follow next month.

Now it’s time to make over Mom, Dad and the siblings
Riding on the heels of the successful reno/makeover shows comes the new series Renovate My Family hosted by Jay McGraw (author and son of Dr. Phil), which will start airing Sept. 1 on Global.
The one-hour series will take one family each week and give them a complete life improvement overhaul – everything from dealing with weight issues to physical disabilities or a rundown home. Armed with a panel of experts – a stylist, interior designer, construction crew and pet and car experts – Renovate My Family helps these selected families get back on track.
The series airs at 8 p.m. on Global Ontario, Quebec and B.C. on Sept. 1 and moves to 9 p.m. on CH Hamilton/Vancouver Island/Montreal on Sept. 6.

IFC launches new look
In an attempt to key in on its channel’s ‘breadth of cool movie offerings,’ IFC (The Independent Film Channel) has launched a stylish new on-air look and attitude (complete with new slogan: ‘Where all the cool movies go’ and ad headline: ‘Life’s too short for movies that suck.’)
Eight movies including award-winners such as Fargo, and The Usual Suspects to cult classics like Clerks and Reservoir Dogs will air uncut everyday. Adding to the lineup of movies will be enhanced programming features, which will include trivia and DVD-style bonus elements and footage.
‘We’ve already seen tremendous audience growth on this channel, which now ranks number three behind Showcase Action and Showcase Diva (among digital networks for Adults 18 to 49),’ says Walter Levitt, SVP marketing and creative services for Alliance Atlantis Communications. ‘This new positioning will better convey the channel’s unique content, enabling us to attract more viewers and continue growing our audience.’
http://www.ifctv.com/ifc/index

W Network’s Sunday Night Sex Show hits 10th season
Sexpert Sue Johanson returns to W for her 10th season of the Sunday Night Sex Show. As in seasons past, this year viewers can look forward to a new pleasure chest full of toys and more tips and advice as Sue takes calls on questions on all things sexual – from revitalizing your sex life to the latest information on STDs and sexual disorders.
The popular show’s 10th season begins Oct. 17 at 10 p.m.
http://www.wnetwork.com/tv_shows/shows/sunday_night_sex_show/index.asp

BBC stepping away from reality
The home makeover show that started it all is coming to an end with its eighth – and last season on the BBC this fall. Changing Rooms spawned copycats in 20 other countries, including Decorating Challenge in Canada and Trading Spaces out of the U.S.
The demise of this popular pioneer is not the only makeover in store for the British public broadcaster.
Speaking at the annual Edinburgh International Television Festival this past weekend, BBC director general Mark Thompson said that rather than take the cheap and easy road with tired genres such as reality, the broadcaster was going to strive for excellence and put its money back into programming that is distinctive, original and valuable such as news and comedy.

Tuning into the future
Stand aside traditional O-O-H media; Toronto-based Outdoor Broadcast Network has turned it up a notch with its leading-edge approach to advertising. It’s both dynamic and offers a quick turnaround time – and it’s touted as never having been done before.
But what exactly is ‘it?’
It’s a live tuning link speaking directly to drivers and pedestrians via outdoor video boards – whatever flashes up on the board can be picked up by the radios of passersby who are tuned in.
In this case it’s Q107 that provides the live tuning link and as people pass by the video boards placed at busy Toronto intersections, they’re delivered the message of music, which support the radio station’s ‘unique playlist and personalities.’
The video boards broadcast more than two million impressions weekly at Yonge Street (south of Bloor), Fairview Mall and One Richmond Street. An 18-story multi-media tower at the Toronto Eaton Centre will be up and running by late November. Each board is site addressable and can be customized.
http://www.obn.ca/

People — Passages, Moves & News
Giles Gherson has been appointed editor-in-chief at the Toronto Star. Gherson has 26 years of experience in journalism and is currently editor of The Globe and Mail‘s ‘Report on Business.’ His new posting is effective Sept. 27. This is a newly created position. Managing editor Mary Deanne Shears will report to Gherson.

Research Watch
Sept. 10, 2004
NADbank
2004 Toronto Spring Sample
Readership sample for the Toronto market.
For more info, contact MeLing Johnston (416) 923-3569
Sept. 10, 2004
NADbank
2004 Montreal Spring Sample
Readership sample for the Montreal market.
For more info, contact MeLing Johnston (416) 923-3569
For a table of upcoming reports, visit http://www.mediaincanada.com/researchwatch/

Events
Marketing in a Digital World, Sept. 9, San Francisco, 310-939-9252, http://www.i20events.com/sanfran/
Media Buying Academy, Sept 13-16, NYC, 1-800-MBA-BUYER, http://www.mediabuyingacademy.com
For a list of upcoming industry events, visit http://www.mediaincanada.com/events/

CTV Newsnet wants to go head-to-head with U.S. cable news competition
CTV News is asking the CRTC to revise the licence of CTV Newsnet to put it on a more competitive footing with all of the U.S. news services now beaming into this market – and the ones trying to gain entry.

Hits & Misses: Some of the industry’s top broadcast specialists offer their take on the new fall TV season
Media in Canada has asked some of the industry’s top broadcast specialists to give their take on the new programs being offered this fall. We will be revealing their picks and pans in the weeks running up to the launches.

Telmar Peaktime media tool will be coming to Canada
Media planning systems supplier Telmar, of New York, has acquired Peaktime, a TV planning and yield management system developed in Europe. The resulting unit, called Telmar Peaktime S.A.S., will expand Telmar’s customer base to 30 countries, including Canada. The system enables users to track real-time performance of TV audience delivery in a graphic interface.
Other Peaktime products available in Canada include the new yield management software, which reports yield on TV plans, measures ROI and presents the findings in a simple, understandable format. The software works with all types of meter data. Telmar’s Canadian subsidiary Telmar Harris is also introducing a new service, Cross Tab Lab, to Canada. The system uses industry studies, such as PMB, or proprietary studies combined with advanced coding to help planners identify a number of factors such as product loyalty.
http://www.ca.telmar.com.

New Canadian mag brings history alive for kids
The National History Society is planning a new magazine for children, called Kayak. The mag will take an entertaining look at history and is aimed at tweens. Kayak will appear six times in 2005, with its premiere issue coming this December. Circulation for the first issue is planned at 70,000, with 20,000 to 25,000 copies for ensuing issues. The cost of a one-time, four-colour ad is $2,950.
Kayak is a spin-off of The Beaver, an 84-year-old Canadian history magazine for adults.
http://www.kayakmag.ca/kayak/index.html
http://www.historysociety.ca/index.asp

Radio Canada revamps its Web site
Timed with its fall programming, Radio Canada has given its all-French site a facelift. The Web site comes complete with a new welcome page and visitors can check out the updated sites of the various television series and sports statistics.
Additionally, the site will offer more segments of audio and video with special sections like sports statistics.
http://www.radio-canada.ca/television/

Microsoft to launch online music store
Microsoft is planning to take on Apple in a new way with a much-anticipated foray into the online music business. The MSN online music store is anticipated to debut alongside Microsoft’s Windows Media 10 player launch and will be compatible with nearly 60 digital music players, although not Apple’s iPod.
Microsoft expects 130 million people to visit its music download store – apart from the 300 million who come to the MSN site.
http://www.microsoft.com/windows/windowsmedia/mp10/default.aspx
http://www.msn.com/