Teletoon’s fall season loaded with ad opps
Beginning Aug. 28 and carrying through until Oct. 1, Teletoon is launching everything new (and including one series finale) – from Atomic Betty, Braceface, The Flintstones Flyer, The Tofus, Zeroman, Delta State, The Brak Show, Futurama to special movie presentations Dragons: Fire and Ice and Scooby Doo.
And along with Teletoons fall season launch comes ad opps galore.
‘We have multi-media opportunities with on-air promos, online presence and a magazine (Not for Adults) that we can customize for clients,’ says Leslie Krueger, director of marketing and promotions at Teletoon.
‘And for Teletoon Canadian original productions there are opportunities for more extensive tie-ins depending on the product.’
Advertisers can hitch a ride with history buffs
Whether it’s visiting a historic Canadian landmark or journeying to an illustrious battlefield, History Television’s new travel Web site, HistoryTravel.ca, lets those particular aficionados plan it all.
The new site, launched in August, already has partnerships with international tour operator Collette Vacations and VISA offering discounted travel theme packages – but there’s always room for more ad opps. Designed for the travel-targeted advertisers, HistoryTravel.ca, has a variety of opportunities, from sponsoring a trip to purchasing banner sites.
http://www.historytelevision.ca/
Space launches new miniseries in Canada
The highly rated and watched U.S. series, The 4400, is making its debut in Canada on Space with a special two-hour pilot on Sept. 22. This five-hour drama series follows 4,400 people who have disappeared from various parts of the world and are suddenly returned to present-day Earth after being missing for an extended period of time. The 4400 tracks their re-entry into the world, the impact it has on them and those they left behind and how the rest of the population react to their assimilation.
Can there be more than one bachelor at a time? Apparently so
With the sixth edition of The Bachelor rolling out Sept. 22, it promises to have the same accoutrements found in the previous shows – but with a twist. This time the 25 bachelorettes, aged 26 to 39, will handpick their bachelor in the ‘Ladies Choice Ceremony’ when The Bachelor premiers on Citytv in Toronto and Vancouver next month.
Among the other firsts for the series, will be having the selected bachelor move into the women’s villa for the show’s entirety.
Recognizing the Canadian urban music scene
The 6th annual Canadian Urban Music Awards (CUMAs) will be hitting CBC Oct. 21. The event celebrates the best in our nation’s urban music industry and recognizes the artists and behind-the-scenes personnel who drive the urban music scene in Canada. It takes place at the John Bassett Theatre inside the Metro Toronto Convention Centre.
New gift card comes complete with multimedia capabilities
This gift card has chutzpah! MoxyCard, self-touted as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. Offered by the Tampa, Fla.-based One28 Marketing Group, the card becomes an interactive marketing and entertainment vehicle that can include special offers, printable coupons and video presentations.
Among the other bells and whistles, the gift card (which comes in 16- or 40-megabyte media capabilities) can facilitate an Internet connection to drive consumers to specific products, loyalty programs or surveys – and an opt-in mechanism allows marketers to capture and compile consumer data.
http://www.one28marketing.com/specifications.html
People — Passages, Moves & News
Raynald Brière has been appointed president and chief operating officer at Montreal-based Radio Nord (RNC), effective Sept. 7. He will help RNC expand its radio holdings, as well as overseeing operation of RNC’s TV and radio stations. Radio Nord is focusing on specialized formats such as popular classical music and jazz as well as expanding into new markets such as the Saguenay-Lac St. Jean area.
http://www.radionord.com/
Montreal-based Transcontinental Media has appointed Terri DeRose VP consumer marketing. She was previously VP circulation consumer marketing at Toronto-based Avid Media, which was purchased by Transcontinental in June. She replaces Brian Master who was VP circulation. DeRose’s appointment was effective Aug. 17 and she is based in Toronto.
http://www.transcontinental.com/en/home.html
The Reader’s Digest Association (Canada) has appointed Andrea C. Martin as president and CEO of the company. Martin is the first woman to hold this post. She has been with Reader’s Digest since 1983 and became VP marketing in 2001. A strong proponent of direct marketing, she is also on the board of the Quebec Relationship Marketing Association. Martin will be based in the Montreal head office and succeeds Pierre Dion, who has moved to TVA Group as EVP/COO.
http://ir.thomsonfn.com/InvestorRelations/PubNews.aspx?partner=4978
Market Meter – Radio
Radio
3.5 (out of 5)
During the summer, inventory was at sell-out or close to sell-out conditions in the major markets (Montreal, Ottawa, Toronto, Calgary and Vancouver). July was a little ‘softer’ than last year, but August and September have been active for the back-to-school period.
In Toronto, reps say Sept./Oct. rates are starting to go up as things are starting to get tighter, but November is still cool.
In the Vancouver market, avails are getting tight.
TV grabs the lion’s share of back-to-school spending
Annual Comparison of National Advertising Spend during Q3 Back-to-School period
(reported in 000s)
Q3 2000: $52,158
Q3 2001: $42,583
Q3 2002: $36,692
Q3 2003: $41,713
National Q3 2003 Spend by Medium (000s)
Total Media $ 41,713
Dailies $ 14,071 (33.7% of the total)
Magazines: $ 1,814 (4.3% of the total)
Out of Home: $ 5,639 (13.5% of the total)
Radio: $ 1,635 (3.9% of the total)
Total TV: $ 18,554 (44.5% of the total)
National Q3 2003 – Top 5 Spenders in ‘Back to School’ Category
1) The Gap Inc.
2) Wal-Mart Stores Inc.
3) Best Buy Co. Inc.
4) The TJX Companies Inc.
5) Staples Inc.
The ‘Back to School’ Category includes the following classes:
Bookstores & Stationery Stores
Business Equipment & Drafting Equipment Stores
Children’s Wear
Clothing Stores
Dept. Stores Business Equipment Dept.
Dept. Stores Clothing Dept.
Dept. Stores Footwear Dept.
Dept. Stores Stationery Dept.
Electronic Stores Business Equipment Dept.
Furniture Stores Business Equipment Dept.
Shoe Stores
Shopping Centres
All data courtesy of Nielsen Media Research
Copyright 2004 Nielsen Media Research
Subway riders may get tunnel vision
Riders on Canada’s subway systems may soon be getting the equivalent of an in-flight movie to stave off commuter boredom.
Amen adds media division
Montreal-based agency Amen has formed a new division called Amen Media, specializing in media strategy and placement.
Black & Decker hires Carat
Toolmaker Black & Decker, of Hampstead, Md., has chosen Toronto-based Carat Canada as its media agency for this country. Carat will plan and buy media for B&D’s power tool, outdoor and home product lines. M2 Universal was the previous media shop on the account. Creative will be done outside Canada.
http://www.blackanddecker.com/home.aspx
http://www.carat-canada.com/
MOJO Radio pumps up volume on news content
Corus Radio, of Toronto, has announced it is revamping its MOJO Radio 640 in Toronto.
The ‘talk radio for guys’ station recently undertook a major research initiative and was told by listeners that, while they like MOJO’s ‘aggressive spirit and edgy attitude,’ they’d like to hear about more important issues.
The station has responded by introducing complete news coverage every 30 minutes, seven days a week, along with in-depth investigative reports. It will focus on Toronto’s biggest news stories but still maintain MOJO’s characteristic edge.
In addition, earlier this summer, the station announced a new seven-year deal as the exclusive play-by-play broadcaster and promotional affiliate of the Toronto Maple Leafs.
http://www.mojoradio.com/
http://www.corusent.com/
Quebecor buys Toronto 1
Toronto’s CHUM is selling Toronto 1, the TV station it acquired as part of its purchase of Calgary-based broadcaster Craig Media.
Purchasers are two Quebecor Media subsidiaries. TVA Group, of Montreal, will pay $34.5 million in cash for a 75% interest in the money-losing station, while Sun Media, of Montreal, publisher of the Toronto Sun, will pay $3.5 million and give CHUM back its 29.9% interest in local news channel CablePulse 24.
Serge Gouin, president and chief executive of TVA and Quebecor Media, says the move will give Quebecor ‘a strategic positioning in Canada’s largest market.’
The sale will also help CHUM to gain CRTC approval to finalize its purchase of Craig. The Craig deal will make CHUM Canada’s third private-sector national network.
http://www.chumlimited.com/press/releasecorporate.asp?pressID=1242
http://www.quebecor.com/htmen/0_0/7_0_1.asp?NewsID=609
OMNI Television going large with its new fall season launch
OMNI Television will be supporting the launch of its new fall programming lineup with an all-out media campaign including television, radio and outdoor, which goes live on Aug.30.
The idea behind the newly developed creative is to highlight the launch of OMNI’s new programs (on both OMNI.1 and OMNI.2), which include Friends and Law and Order: Special Victim Unit. A large portion of the broadcaster’s ad budget is going to outdoor advertising (focusing on the GTA corridor) and radio, which consists of traffic, weather and sponsorship tags along with 30-second spots particularly in the Toronto, Hamilton and Ottawa areas.
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