Articles Tagged ‘Advertising Week New York’

Will Pate

Ad Week blog: Programmatic TV buys

M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.

MarkHolden

Ad Week blog: Turning work into a game

PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.

ShellyPalmerAdWeek

Ad Week Blog: Then, now and an exponentially different tomorrow

Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.

Will Pate

Ad Week blog: Erupt or be disrupted

M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.