Articles Tagged ‘AOL Networks’

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Advertising gains projected for AOL

A report released this week by eMarketer predicts that the once seemingly-doomed digital media company will enjoy its first double-digit ad gains since the recession.

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Adap.tv unveils programmatic TV option

The AOL Networks-owned company’s new launch is now available in the US and will be launching in Canada before the end of the year.

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AOL acquires Adap.tv

The company is purchasing the programmatic video ad platform, which will operate independently as part of AOL’s video organization.

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AOL’s fall upfront plans

Dana Toering, AOL Canada’s director of sales, talks about the upcoming Programmatic Upfront, which will allow Canadian advertisers to commit dollars to AOL’s programmatic inventory.

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New CEO of AOL Networks named

Bob Lord will join the company from Publicis Groupe Aug. 1, and oversee all aspects of AOL Networks, including a global advertising partnership with Publicis.