Articles Tagged ‘BAM Strategy’
Industry News: Optable names new VP of sales
Plus, digital marketing agency Level has acquired BAM Strategy.
Reckitt maps out a sick day for Mucinex product launch
The CPG company targeted Netflix, Walmart and DOOH for its cough-and-cold product, seeking to reach Canadians looking for symptom relief.
Spotted! Mucinex mucks about in Toronto
The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.
Will yogurt lovers check in two times daily for Danone?
The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.
Izea opens Canadian outpost
Tiffany Heimpel, director of Canadian client partnerships, on the influencer network’s Canadian launch and its client partnerships to date.
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