Articles Tagged ‘BAM Strategy’

Mucinex - Dec 2019 (95)

Spotted! Mucinex mucks about in Toronto

The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.


Will yogurt lovers check in two times daily for Danone?

The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.


Izea opens Canadian outpost

Tiffany Heimpel, director of Canadian client partnerships, on the influencer network’s Canadian launch and its client partnerships to date.