Articles Tagged ‘BAM Strategy’

Reckitt maps out a sick day for Mucinex product launch
The CPG company targeted Netflix, Walmart and DOOH for its cough-and-cold product, seeking to reach Canadians looking for symptom relief.

Spotted! Mucinex mucks about in Toronto
The over-the-counter brand invited Torontonians to get a few things off their chest in a cathartic way.

Izea opens Canadian outpost
Tiffany Heimpel, director of Canadian client partnerships, on the influencer network’s Canadian launch and its client partnerships to date.