Articles Tagged ‘Christian Kern’
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
How to build big media ideas
Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.
The forgotten art of psychology in advertising
Initiative strategy director Christian Kern explains why even the best ad tech and data can’t replace an understanding of the human mind.
