Articles Tagged ‘Dan Alvo’
MiC Roundtable: Shifting ad dollars to retailers
Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.
MiC Roundtable: Digital domination in an age of risk
In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.
Judges and online jurors announced for MIAs
The jury will be a who’s-who of various industry sectors including media, agency and marketing.
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