The Publicis Groupe agency’s annual report predicts double-digital growth for search spend in 2016.
Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.
The company has revised its numbers based on factors including a loss of economic momentum.
The company’s report predicts total ad growth will be lower than originally forecast due to natural disasters and political turmoil in the Middle East.