Articles Tagged ‘global ad spend’
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
Zenith downgrades its global ad spend outlook
The Publicis Groupe agency’s annual report predicts double-digital growth for search spend in 2016.
Mobile global hotspot for ad dollars: report
Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.
GroupM reduces global ad spend forecast
The company has revised its numbers based on factors including a loss of economic momentum.
GroupM drops global ad growth forecast
The company’s report predicts total ad growth will be lower than originally forecast due to natural disasters and political turmoil in the Middle East.
