Articles Tagged ‘Interactive Advertising Bureau’

ads

Ads.txt adoption still under 50%: study

With more and more ads traded programmatically, the pressure is on to clean up the supply chain.

Markus Spiske Unsplash

What to know about ads.cert

Industry experts gear up for the adoption of Ads.cert, the next stage of the IAB’s fraud fighting initiative, ads.txt.

shutterstock_227634709

To see or not to see: ad viewability study

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.

SAtkinson

Starcom MediaVest Group hires new VP of digital media

Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.