Melissa Dunne
Spotted! Yellofruit’s Big Banana Car hits the road
For the frozen dessert manufacturer, there’s always money in the banana car.
Initiative Canada hires first-ever head of analytics
Six data analysts have also been hired following a recent restructuring of the agency and its focus.
Verdict: Consonant’s tiny pop-up gets big results
Consonant Skincare reimagined OOH with a small, but mighty, pop-up in Toronto’s PATH.
Media Kitchen names new managing director
Sean McConnell was previously head at Performics Canada.
HAB Press buys Thomson Reuters’ Media Solutions division
The subsidiary of Key Media has acquired several prominent Canada B2B titles, which target the legal and HR sectors, as part of the deal.
Spotted! Reester rides the Rocket
A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.
Police dramas rule the week: Numeris
Global’s first-responder drama drew 2.23 million viewers in English Canada.
Who’s ditching traditional TV in Canada?
While Netflix leads the charge for OTT, a new study by the MTM proves that income is not a major factor in choosing digital over TV.
Landmark brings pre-show ads in-house with Broadsign
Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.
The Good Doctor finale wins the week: Numeris
It was good news for The Good Doctor’s second season finale, which took in 2.79 million viewers in English Canada.
Torstar, other pubs hedge bets on Apple News Plus
The legacy media company, as well as St. Joseph Communications, Corus Entertainment, Bell Media and others, are part of Apple’s new subscription product.
Did CBC’s social-heavy Junos strategy pay off?
CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.
Families with young kids eschewing landlines, traditional TV: study
The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.
Torstar CEO says budget lacks ‘real measures’ to help journalism
The feds’ trio of tax measures in support of Canadian media organizations did not impress John Boynton.
