Articles Tagged ‘Jean-Sébastien Prévonost’
How Quebecor’s targeting receptive ad audiences
Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.
Quebecor’s new tool creates synchronization for digital and TV
QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.
Quebecor adds a new programmatic lead
Jean-Sébastien Prénovost will assume the newly created position, which manages strategy and marketing for the media company’s programmatic solutions.
