Articles Tagged ‘Leger Marketing’


Leger buys digital agency Ressac

The market research firm aims to offer a comprehensive service extending its data and insights into campaign execution.


Study reveals consumers want personalized ads

Leger Marketing has released a report on consumer attitudes toward mass marketing, suggesting advertisers need more tailored messaging to those who disclose personal info.


The rise in tech-savvy seniors: report

The Revera Report, in partnership with Leger Marketing, shows what Canada’s older population is doing online.


Leger Marketing dishes out a social reality check

Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.