Articles Tagged ‘Leger Marketing’

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Leger buys digital agency Ressac

The market research firm aims to offer a comprehensive service extending its data and insights into campaign execution.

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Study reveals consumers want personalized ads

Leger Marketing has released a report on consumer attitudes toward mass marketing, suggesting advertisers need more tailored messaging to those who disclose personal info.

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The rise in tech-savvy seniors: report

The Revera Report, in partnership with Leger Marketing, shows what Canada’s older population is doing online.

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Leger Marketing dishes out a social reality check

Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.