Articles Tagged ‘London 2012 Olympic Games’
Coca-Cola launches pre-Olympic tour
The company is launching a cross-country “Move to the Beat” bus tour today in Vancouver to promote its involvement in the 2012 Olympic Games.
Anger Management makes an Olympic debut
Viewers will be given a sneak peek of the show’s first episode right after the closing ceremony of the London 2012 Olympic Games on CTV.
Powerade tests Canadian water for Olympic campaign
The brand’s worldwide campaign features a Canuck athlete and rolls out an app that informs users when to hydrate.
RBC cheers for the London Olympics in cabs
As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.
Olympic Consortium unveils its digital plans
The broadcast group tells MiC its digital side is more tightly integrated into plans for the London games than it was for Vancouver, as it launches online games with sponsors Air Canada and Samsung.
Pampers puts Canadian moms in Olympic spirit
Pampers is using patriotism to build excitement around its brand in Canada as the Summer Olympics approach.
Olympic Consortium launches two new series
Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.
Olympic Consortium unveils team for 2012
The five-channel team again combines hosts from Rogers and Bell Media, and adds Canadian Olympians to the mix.
