Articles Tagged ‘media monitors’
Toronto radio market buzzes amidst reopening: Media Monitors
Meanwhile, Montreal’s market stayed tepid.
Finance, auto categories explode on Toronto radio: Media Monitors
Non-government advertisers are almost back to pre-COVID levels.
Montreal shows first significant rebound in radio buying: Media Monitors
Plus, for the first time in nearly three months, a retailer topped Toronto over the provincial government.
Hardware stores, insurance providers surging on Toronto radio
Meanwhile, Montreal’s rebound has been meandering.
How Toronto’s radio buying reflects the different stages of the pandemic
As Canadians feel less perilous, governments and financial services pull back on ad spend.
Some categories on the rise in Montreal radio: Media Monitors
Government buys have begun to taper off in Toronto, but more consumer products are returning to radio.
Government reduces radio spend, auto still high in Toronto
Plus, some categories in Montreal are starting to pick up once again.
Toronto radio sees surge in ads from government, auto and more
Financial services and hardware also drove a big push to radio in Toronto, but Montreal has yet to see a comeback.
Home and hardware retailers’ radio buys increase by 650%
Meanwhile, federal and provincial governments boosted their buys once again.
Auto ads up on radio, financial services decrease: Media Monitors
As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.
Provincial government starts to slow its radio buy
In Toronto, many categories are spending more, but in Montreal, they’re pulling back.
Government continues to spend big on radio
The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.
Finance, government go big on radio
Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.
Ontario government doubles radio buy: Media Monitors
Other big increases came from the likes of Ford and CIBC.
Provincial campaigns go big on radio: Media Monitors
Meanwhile, the auto category has continued to advertise unabated.
