Articles Tagged ‘Meta’
Meta launches Twitter competitor Threads
Connecting the app to Instagram has helped it rapidly build a use base, in addition to providing data-sharing opportunities for brands.
Government of Canada, Quebecor pull ads from Meta in response to news blocking plans
The government’s $11.4 million in spending, as well as ads for Videotron, Freedom Mobile and TVA, are off of Facebook and Instagram.
Online News Act passes, but issues remain for both outlets and platforms
Google and Meta are still prepared to block news, while publishers celebrated a “positive first step” amid lingering concerns.
Meta begins to test blocking news in Canada
A small percentage of Facebook and Instagram users will not be able to share content and the company trials its response to the Online News Act.
Instagram introduces search ads to its platform
The company began testing its latest addition to the app’s ad load in March.
Meta provides a first look at its generative AI tools
The company has also debuted a suite of new features for its Advantage portfolio of optimization tools.
Meta has an internal team prepared to block news if Bill C-18 passes
Company executives spent their time in front of a government committee debating the bill’s language about platforms sharing news links, rather than their larger ad business.
Meta posts revenue jump as it prioritizes AI investments
The company says the technology is one of its big ad revenue opportunities, both in terms of performance and creative.
Meta extends Instagram Creative Marketplace to agencies
Shops will be able to find content creators based on advanced filters, or post open projects for creators to apply for.
Meta expands access to AI brand safety controls
New filters offer advertisers greater control over the kind of content their ads appear next to on Facebook and Instagram.
Meta brings new ad features to Reels
But the focus on short-form video comes with the sun-setting of a premium in-stream feature.
Meta plans to cut 10,000 jobs in another round of layoffs
CEO Mark Zuckerberg announced the cuts alongside an update on the company’s “year of efficiency.”
Meta says it will block news if Online News Act is passed
The company has decided to follow through on the possibility of restricting content on Facebook and Instagram.
Meta makes changes on ad team as global business lead departs
Nicola Mendelsohn and Justin Osofsky take on expanded roles as Marne Levine prepares to exit.
Revenue drops as Meta plans a focus on efficiency
In addition to cost reductions, the company is planning to implement more AI to improve ad monetization on its platforms.
