Articles Tagged ‘Olympic games’
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
CBC unveils coverage of the 2024 Olympic Games
The broadcaster plans to release several series about the events and Canada’s athletes.
CBC/Radio-Canada unveils its Olympic Games programming
RBC, Bell and Toyota are some of the presenting sponsors on board for this year’s CBC coverage.
Yahoo Canada’s Olympic plans
The online platform has tied up with former Canadian soccer player Karina LeBlanc for its coverage of the Rio games.
Rogers Media bows out of Canadian Olympic consortium
The media group won’t join up with CTV to bid for the 2014 and 2016 Olympic Games.
