Articles Tagged ‘Pat Marshall’

Lily and the Snowman

Why Cineplex has a new brand platform

The media company’s “See the Big Picture” platform is aimed at expanding awareness of its brand identity.

cineplex

Cineplex’s eSports play

The company is leveling up, acquiring U.S. platform WorldGaming and announcing plans for local and national tournaments.

handshake

Cineplex to acquire EK3 Technologies

The company is looking to expand its digital indoor signage unit, Cineplex Digital Media, which currently has networks in sports stadiums and theatre lobbies.