Articles Tagged ‘Pixalate’
New MFA tech designed to tackle persistent industry problem
Pixalate launches a new product to help advertisers avoid Made for Advertising sites, which experts say are still drawing a chunk of online ad spend.
Open programmatic spending on connected TV is cooling off
Pixalate also found out that invalid traffic rates are also dropping.
Pluto, Fubo and Tubi rank high for connected TV trust
Pixalate’s analysis ranked over 60,000 apps on quality of inventory and validity of its traffic.
Roku gets half of connected TV ads in North America
Pixalate analysis found, however, that Amazon and Samsung are growing their shares at a rapid pace.
FreeWheel, Magnite ranked most trustworthy connected TV SSPs
Despite being in the middle of the pack on other platforms, Pixalate ranked Google’s AdExchange on the bottom for CTV.
Programmatic spending on connected TV grows 41%, but ad fraud rate dips
Pixalate data also shows that Roku has a dominant share of spending on the growing platform.
Are connected TV apps vulnerable to ad fraud?
A Pixalate analysis finds a lack of standardization around identifiers leaves the growing market open to bad actors.
Too many apps have no detectable privacy policy
Pixalate releases its Q3 2022 Missing Privacy Policy Report.
Who are the most trusted SSPs?
Magnite, Verve Group, Sovrn, and Google AdExchange topped Pixalate’s indexes.
Two-thirds of Android apps ask for ‘dangerous’ permissions
Analysis by Pixalate shows an increase in the number of apps that require users to authorize access to potentially sensitive info.
