Articles Tagged ‘PMX Canada’
Media buyers weigh in on blockbuster Tyson-Paul bout
Despite technical glitches, the fight reached a mass audience and increased subscriptions.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
