Articles Tagged ‘topspot’
Virgin Radio 96 shows it’s office-appropriate
The Montreal-based station launched a multi-platform campaign to increase workday listening.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.
Blue Ant teams with Scion for music vid series
The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.
TSN kicks off NFL season with fantasy football push
Coors is getting back into NFL coverage in Canada by partnering on the network’s Fantasy Football platform.
How Vitaminwater has shifted its spend for 2014
The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.
How the Canadian Cancer Society is targeting digital natives
The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.
San Pellegrino dives into sponsored content
The Nestle brand travels to Italy and taps a Canadian chef for a new video series.
PwC Global Outlook launch looks at the future of innovation
A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.
Philly ups its OOH
With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.
Juice Mobile launches interactive ‘hot spot’ tablet ad unit
The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.
Kit Kat Canada launches biggest-ever campaign
The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.
Canadian Tire to launch Facebook ads synced with TV ads
Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.
Budweiser debuts a ‘Super’-sized goal light
The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.
Nissan Rogue spots leverage lousy winter weather
The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.
Molson Canadian brings hockey players to the Big House
The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.
