Articles Tagged ‘Venture Communications’

How Alberta Milk is reaching young women

To connect with a target that under-indexes on dairy, the second phase of the “Smash Milk” campaign leans into digital and experiential.

Tourism Calgary puts up an open sign

The tourism board is drawing consumers back to the city after the flooding with a new multi-platform campaign that relies heavily on radio and digital buys.

Spotted! CEOs spend a night on the street

MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.

Spotted! Ottawa rickshaws get makeovers

Travel Alberta is bringing rickshaws dressed in dinosaur, golf, fishing and rodeo gear to to the streets of Ottawa’s Byward Market.

Travel Alberta brings the slopes to the elevator

The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.

Travel Alberta gets winterized

The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.