Articles Tagged ‘Vividata’
A look at the growing audiences for women’s soccer, cricket and sports betting
Vividata’s latest update dives into three areas that are bringing in an increasing number of sports fans.
Two thirds of Canadians bought from Amazon in the past year
Vividata’s latest shopper study also found that groceries aren’t the only area where Canadians want to cut back on spending.
A snapshot of the Canadian newcomer
Vividata’s latest reports dives into the demographics and media habits of a growing cohort.
Vividata releases first summer SCC since 2018
The data set includes several areas of expanded info, especially when it comes to TV viewing habits and preferences.
Vividata extends its data reach with Connected Interactive
SCC variables and insights will be used to develop programmatic audience segments.
Magazines and newspapers still reach a vast majority of Canadians
Vividata’s spring update also finds that while people are spending more time with audio content, podcasting is taking a greater share from radio.
More Canadians are streaming-only, but notice less ads than on linear TV
Vividata’s spring 2023 update also finds the average Canadian now spends 25 hours online every week,
The platforms and apps with the most reach in Canada
Vividata goes deep into the websites, social media, streaming services and online stores most popular with Canadians.
Arima and Vividata strike partnership on synthetic data
SCC data will now be used to inform the insights, targeting and measurement capabilities on Arima’s platform.
Environics, Vividata launch new database of digital behaviour
Opticks Digital provides a view of activity across 1,100 apps and websites for creating and optimizing campaign plans.
Diverse communities are more active with online video
Vividata’s latest survey looks at the media habits of Black, Chinese and South Asian Canadians.
Newspapers and magazines still have broad audiences in Canada
Vividata finds the elusive Gen Z demographic is also a big fan of printed content.
Streaming, connected TV ownership continues to rise
Vividata’s winter study also finds which services and channels are tops with both streaming and traditional TV viewers.
What does the online gambling audience actually look like?
Vividata goes deep on who is visiting gambling sites and the other platforms they are active on.
GroupM signs on for Vividata’s SCC/Digital Database
The agency group and its clients will have access to survey and behaviour data from more than 42,000 respondents.
