Articles Tagged ‘White Ops’
ICYMI: White Ops to change its name
Plus, Hayley Elsaesser has paired with News Media Canada, and CBC has paused Battle of the Blades temporarily.
ICYMI: Zoomer sells proprietary software for $7.5 million
Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.
Advertisers are losing less to bot fraud: study
The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.
Targeting video bots key to fraud-fighting: report
The White Ops/Videology white paper’s case study shows that a focus on “human” CPMs leads to improved brand engagement.
