Articles Tagged ‘ZenithOptimedia Canada’
The impact: Social media spoilers and TV
PHD’s Christina Laczka and ZO’s Rosemary Cooper on how pre-taped shows like The Amazing Race Canada and their sponsors can deal with social media spoilers.
Industry gets social with branded content: BCON Expo
From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Seven Canadians named Cannes judges
Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.
Kia shares plans for Super Sunday
Handled by ZenithOptimedia Canada, the car co’s digital and TV buy will preview its new spring campaign on game day.
The LCBO hangs out
The retailer targets men who want a guy’s night in with its first digital-only campaign.
MiC’s Most Clicked 2011: Lauren Richards leaves Media Experts
Her departure as CEO of the agency is Media in Canada‘s most-read story for the year.
