Articles Tagged ‘Zeno Group’

SiriusXM launches first activation of the season with the Toronto Raptors

The multi-year partnership between the two brands kicked off in 2023.

KFC and KD partnership takes over Yonge-Dundas

The brands’ new campaign also includes paid social networks and influencers.

KD launches campaign on Reddit to introduce its new LTO

The media plan also includes ads in media and social networks, as well as influencer content.

Heinz pairs packaging and OOH with Google image recognition tool

Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.

What should Canada Day marketing look like in 2021?

What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.

Canadian youth are intelligent, diverse and fickle: study

A new study that looks at the values of different generations finds that young millennials and Gen Z’s favourite brand is – surprise – themselves.

Did you know this about millennials?

A Zeno Group study of six countries, including Canada, reveals seven insights about the sought-after demo, which prides itself on establishing a brand called “me.”