St. Joseph Communications is restructuring its media group and has let two associate publishers go as it moves from being a print-focused media co into a “leading strategic content player.”

Former Postmedia VP Duncan Clark, who was hired earlier this year, will lead the transition as VP strategic development. He will be working with another new hire, former Groupe TVA exec Jacqueline Loch, now VP content solutions at St. Joseph Media. Douglas Kelly has been promoted to SVP, strategic content labs and will lead the creation of multi-platform content, social and digital media strategies and custom publications.

Let go under the restructuring were Debra Rother, associate publisher, advertising, for the women’s group and Lindsay Wells, associate publisher of Toronto Life.

The moves follow an internal reorganization at St. Josephs, which has seen it remove internal media silos over the last year and combine its print and digital operations on both the sales and editorial side under the same department, now led by Lilia Lozinski, SVP and group publisher, women’s brands. Those brands include FASHION Magazine, Men’s FASHION, Weddingbells, Mariage Québec, Glow, Pure and Canadian Family.