Entering the holiday season, Sears Canada made the biggest radio purchase for the week of Nov. 14 to 20, 2011 in both Toronto and Montreal, according to the latest Media Monitors report.

Next in line and the previous week’s #1 buyer, Wind Mobile made the second largest radio purchase for the week. Meanwhile, Ontario Honda Dealers entered the list at #3.

There were three additional newcomers to the top ten chart, including Mitsubishi Motors at #7, Bell Mobilicity at #9 and Bell Bundle at #10. The Real Canadian Superstore made a noteworthy jump from the #40 spot to #4, as did The Bay from #34 to #6.

In Montreal, Le Superclub Videotron entered the list at #2, while The Bay made a substantial jump from #19 to #3. Also, Bell Mobilicity (#6), Reno-Depot (#7), Virgin Mobile (#8) and Desjardins Financial Security (#10) made their debuts to the list.

Toronto

By brand

By category

Montreal

By brand

By category