Songza

Services available in Canada: Songza originally launched in Canada in 2012, introducing a paid version called “Club Songza” in August 2013 for $4 a month.

Number of users: In October 2013, the company said it had 2.4 million Canadian users.

Size of catalogue: A spokesperson from Google says Songza draws from “millions” of tracks to craft its playlists.

Features: Songza is available through its web page or free mobile app. Songza’s main differentiator is that, instead of giving users the chance to search for particular artists, it provides curated playlists. Unlike Rdio and Spotify, which craft most of their playlists based on tags and algorithms, Songza’s are curated by their own team of music experts. These can be found by browsing by mood and genre, or through its Concierge feature, which makes suggestions to users based on the time and day of the week, narrowing it down based on mood, location or activity until they find a playlist appropriate for them.

Ad units available/integrated content opportunities: Songza features IAB Rising Star display ad units, as well as a “Branded Moments” native platform. Songza will present sponsored playlists that are relevant to what a user is browsing for or as they move through Concierge.

Brand partners in Canada: Previous partners have included Mr. Clean, Vitamin Water, Okanagan Spring, Telus, Nissan and Weather.com.

(Next: CBC Music)