People Moves: CRTC, iProspect and more

Plus, a new senior director at Quebecor and a promotion for a Bell Media radio veteran.
People Moves

Peter Menzies resigns from CRTC

The CRTC’s vice-chair of telecommunications, Peter Menzies, has resigned. He communicated the departure to staff via a memo on Tuesday. His last day will be July 15, 11 months after his term was set to expire. In the memo, which was shared with MiC sister publication Playback Daily, he said he is leaving to pursue a new opportunity, although no further details were given at press time. He joined the federal regulator part-time in 2007, and was upped to a full-time regional commissioner in 2009. He has served in the vice-chair position since 2013. With Menzies exit, the CRTC is now without vice-chairs of both telecom and broadcasting.

Former Group M director joins iProspect.

Mallory Illido-Berthomé has been hired as the director of digital marketing production at iProspect in Montreal. He has spent the last three years as director of digital at Mindshare France, and also held director roles for three years at Omnicom Media Group in France. In his new role, Illido-Berthomé will oversee iProspect’s paid and earned media teams, as well as its data and analytics teams to increase product quality for clients.

New senior director at Quebecor

Erik De Pokomandy has been named senior sales director, sponsorship at Quebecor Media Group. De Pokomandy previously worked as director of marketing and strategic partnerships at Octane Racing Group, which represents the Canadian F1 Grand Prix. He will report directly to EVP of sales and marketing Donald Lizotte, overseeing sponsorship sales with the media company.

Sarah Cummings moves up at 104.5 CHUM FM

Sarah Cummings has been named program director of Bell Media’s 104.5 CHUM FM. Cummings will oversee all aspects of programming and on-air talent, and develop strategies to further audience engagement and growth. Cummings, who has spent the last 15 years with Bell Media and currently serves as the regional programming director for Ontario and Atlantic Canada, will add her new duties onto her current responsibilities with the Ontario and Atlantic markets.