ICYMI: A Raptors record on Sportsnet, programming news at CBC

Plus, a new addition to COMMB and an expansion of Pressboard's offerings.

A record Raptors game for Sportsnet

The Raptors have been on fire lately, and that’s good news for Sportsnet. Last Friday’s game against the Houston Rockets saw an average audience of 552,000 viewers, making it the most-watched regular season Raps game on Canadian television. The total reach of the match was 1.67 million, and peaked at 1.1 million viewers in the final minutes of the game. It was also the most-watched program of the night in the adult 25 to 54 demographic, according to Numeris data provided by Sportsnet.

Two renewals and one retirement for CBC’s programs

CBC has announced that it will bring back Murdoch Mysteries for a 12th season. The mystery drama is one of CBC’s most popular programs, drawing an average of 1.2 million viewers per week, according to Numeris data provided by CBC. The corporation also announced that the CSA-winning Kim’s Convenience would return for a third season consisting of 13 episodes next fall. The second season of the family comedy garnered an AMA of 715,000 viewers.

In the same week, however, the pubcaster confirmed that its original comedy Mr. D will retire after its upcoming eighth season. Star Gerry Dee issued a statement to MiC sister publication Playback Daily stating that “creatively, this felt like the right time” to end the show and that the decision was one that kept the show’s “creative integrity” in mind. A spokesperson for CBC also confirmed to Playback that Dee is in development with the pubcaster for a new comedy series, though no further details were provided. The final season of the series will premiere this coming fall.

Lamar advertising joins COMMB

Transit and billboard advertising company Lamar Advertising has joined COMMB (the industry trade organization formerly known as COMB and OMAC). COMMB will be responsible for the measurement, reporting and auditing of Lamar’s billboard inventory, which is concentrated in the St. Catharines/Niagara area. Its fleet of advertising includes static and digital posters, as well as superboards. Lamar is also in the process of developing a new transit measurement system with Astral and Pattison.

Pressboard adds self-serve offering

After three years of operation, custom content agency Pressboard has launched a self-service sponsored content platform. The new process will allow advertisers to create their own content and place it within participating media publications of their choosing instantly. Canadian publications Pressboard has worked with include Daily Hive Vancouver and Narcity.