Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG's budget went to a bigger national buy and supporting on-pack contests.
By Mike Connell
February 16, 2021
Scotties 40th Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.

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