StackAdapt integrates Oracle Moat Measurement’s new API into its platform

StackAdapt has become the first DSP to integrate Oracle Moat Measurement’s new Moat Outcomes API into its offering for retail and CPG advertisers.

The API integration aims to give clients access to real-time measurement and attribution metrics for both online and, most importantly, offline sales through StackAdapt’s platform. The data can be accessed through Oracle’s own user interface, or exported directly into a client’s own data dashboard.

Hootsuite among Twitter’s new partners

Twitter has added seven companies to its Official Partner program, with Canadian social media management platform Hootsuite among them.

Hootsuite, like all official Twitter partners, has been vetted for providing technology that helps advertisers and other clients “expand what’s possible” through the platform – and get a vote of confidence from the social media giant when clients are exploring which companies to work with. Partners provide services in areas including consumer and market insights, customer feedback, customer service, event monitoring, brand monitoring and social marketing.

The other new partners announced this week include Black Swan Data, Bloomberg, ListenFirst Media, Meltwater, Netbase Quid, and Talkwalker

Mindshare wins Media Agency of the Year at Effies Canada

The Grand Prix winners were unveiled at Thursday’s virtual Effies Canada gala, and when all was said and done, Mindshare Canada was recognized with Media Agency of the Year honours.

Presented by the ICA, the Effies aim to recognize the work that had a measurable impact on a client’s goals and business.

Mindshare picked up the distinction thanks to work on Dove’s “Courage is Beautiful” and Hellmann’s “Virtual Food Waste” campaigns, which won a total of three Gold, one Silver and a Bronze. Client Unilever was also given Client of the Year honours.