Ahead of the club’s 16th season, Toronto FC has signed a deal with Mill Street Brewery to become the club’s official beer, as well as the lead beer brand at BMO Field for 2022.

The partnership with Mill Street Brewery will activate with TFC Watch Parties beginning on Feb. 26 for each of the team’s away games this season. The Mill St. Brewpub, located in Toronto’s Distillery District, will host dedicated viewing parties featuring a special menu, with custom food and drink special for game day.

Mill Street will be present at BMO Field with activations at every home game, and an upgraded viewing experience with an in-stadium beer garden and visual presence with a variety of in-stadium signage.

The partnership also includes social media activations with game-day content and contests to win merchandise and tickets. Mill Street Brewery will be active on social channels encouraging fans of legal drinking age to share their favourite soccer moments on Twitter and Instagram.

The partnership also includes the release of a limited-edition #AllForOne beer series over the course of the season, available exclusively at Mill St. Brewpub starting in spring 2022. Additionally, Mill St. will be the lead sponsor of TFC’s fan-voted Man of the Match award.

“This partnership showcases the synergies behind two deeply proud Toronto-based brands, and we look forward to creating new experiences for the dedicated fanbase to continue to cheer on their beloved team, both in-stadium and at our Distillery District Brewpub,” said Daryl Minor, president of Mill Street Brewery and Brickworks Ciderhouse.

Mill Street Brewery was purchased by Labatt Breweries of Canada in 2015. Labatt initially partnered with Toronto FC in 2013 to make Budweiser the official beer of Toronto FC and BMO Field. The Budweiser partnership replaced the team’s previous deal with Carlsberg Canada.