Mediabrands agency Reprise has added to its bench strength by hiring a pair of new leaders, both of whom will be focused on the agency’s performance marketing offering.

Duncan Cameron has signed on as VP of performance marketing strategy, filling the vacancy left by Cynthia Steele’s appointment to president of Mediabrands Content Studios. He will be responsible for the strategic integration of the Reprise FLOW performance marketing operating system across experience, media and content disciplines. He will also support the agency’s strategy education and training.

Cameron is well versed in paid, owned and earned digital ecosystems with expertise in acquisition and loyalty strategies. He spent the last three years as a consultant, providing advise on digital campaigns to both agencies and clients, but has also worked at St. Joseph Communications, The Marketing Store and Retention Marketing.

Jassim Ali has been hired as VP and client business partner to lead the team responsible for driving client business growth across Reprise’s performance and ecommerce-oriented brands. As part of the senior leadership team, he will focus on relationships with the agency’s most senior clients, expanding partnerships within the IPG network and supporting business growth opportunities.

Ali comes from IPG sister agency MRM/McCann, where he was VP of performance and analytics. Before that, he was regional director  of data and technology with Reprise Digital in Dubai.