Canucks Sports and Entertainment (CSE), Rogers and Sportsnet have entered into a new agreement to see their ongoing partnership of 24 years extended into 2033.  

The deal will allow Rogers to maintain naming rights to the Rogers Arena, home of the Vancouver Canucks, for the next ten years while ensuring that Sportsnet will continue to act as the team’s broadcast home for TV and radio.

“For more than 24 years, Sportsnet has had the privilege of bringing Canucks fans across British Columbia and beyond closer to their team by producing the best and most in-depth game broadcasts and team content across all our platforms,” says Bart Yabsley, president of Sportsnet. He adds that the company will continue to honor this legacy through the new agreement. 

“We are committed to keeping our fans connected to the team with quality content and in-depth coverage. Sharing our story both within the province and on the national stage is extremely important to the organization. This new deal is a foundational piece in our quest to continue to be the number one sports brand in British Columbia,” says Francesco Aquilini, chairman and governor, Vancouver Canucks.

The deal is also an opportunity for the firms to give back to the fans. 

“Community is a fundamental pillar of CSE, and it is important for us to align with companies that share these core values. Rogers has deep community ties and has been a great supporter of the Canucks for Kids Fund over the years. This partnership allows us to expand our outreach and continue to build strong community ties together,” says Michael Doyle, president, CSE, business operations.

Canucks for Kids Fund will see Rogers work with CSE to support youth hockey in the community through various initiatives.

The image is courtesy of Håkan Dahlström.